3 min read

Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales

Written by Vira Sadlak
3 min read
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Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

You’ll Learn

  • How to tie your products with your email marketing strategy
  • One segmenting strategy you should implement before Mother’s Day
  • The differences between marketing Mother’s Day in the UK, the US and Canada
  • Email campaign ideas for even the least giftable industries
  • The secret to conversion beyond discount incentives
  • Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day

Resources Mentioned in This Episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk

Andriy is an Email Marketing Consultant and CEO of Flowium

According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

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