3 min read

#53. How To “Humanize” Your Emails To Drive Revenue Growth

Written by Team Flowium
3 min read

It’s hard to believe but only a few years ago email marketing was still very brand-centered.

Emails were focused on describing how great your brand was, showing off the awards you got, and proving that the competition just didn’t stand a chance. 

Today, email marketers and online retailers need to play a different game. Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products.

In this episode, we interview a guest who can help you do exactly that –

Ashley DeLuca, an Email Marketing Strategist, helps eCommerce and service-based businesses increase open rates and boost their sales in as little as 30 days by turning their emails from transactional into transformational. 

About today’s guest 

Ashley DeLuca is an Email Marketing Strategist. She’s worked with many 6-7 figure businesses ranging from business coaching to health and wellness physical products. Funnily enough, she started at Panera, got into website design and started diving deep into the world of email marketing.

One of her biggest goals with email marketing is to simplify email marketing as a whole and send emails that actually start conversations.

As an email communication strategist, she’s obsessed with guacamole, sea turtles and more importantly, helping people build a relationship-first company with email marketing.

Some of the questions we ask:

  • What is relationship-first email marketing and why does it matter?
  • How to build relationships with your subscribers through stories?
  • What are some of your favorite ways to humanize your automated eCommerce email marketing?
  • What are some simple email types that anybody in eCommerce can use to help increase open rates and increase their sales, while not coming off as too “salesy”?
  • What are the 5Cs of Effective Email Communication?

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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