It’s hard to believe but only a few years ago email marketing was still very brand-centered.
Emails were focused on describing how great your brand was, showing off the awards you got, and proving that the competition just didn’t stand a chance.
Today, email marketers and online retailers need to play a different game. Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products.
In this episode, we interview a guest who can help you do exactly that –
Ashley DeLuca, an Email Marketing Strategist, helps eCommerce and service-based businesses increase open rates and boost their sales in as little as 30 days by turning their emails from transactional into transformational.