In this pilot episode of Email Einstein, your hosts Vira and Alissa, talk about the most common misconceptions around email marketing.
They share a few things they use to believe themselves, cover some facts and stats that proved them wrong, and give practical tips on how to turn email into your top converting channel.
We feature a pro-tip at the beginning of every episode as well as a community question at the end to help you become the best email marketer for your brand.
Is email marketing really dead?
Whether all emails are just unwanted spam and how to make them relevant
How smaller companies can leverage the power of email marketing automation to bring in more revenue
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.