In our previous episode, we talked about ways to drive sales on autopilot through flows. We mainly focused on the first stages when your customer first joins your list.
The first 90 days after becoming a customer are critical to establishing trust and appreciating the value of the relationship, but it’s important to continue developing that relationship when the honeymoon stage is over.
Unfortunately many eCommerce stores focus on new customer acquisition, and not so much on customer’s retention.
In this episode, we will discuss how you can improve your current and future customer relationships and increase your customer retention rate through email flows.
You’ll learn
- How a post-purchase flow for repeat customers is different from that for a new customer post purchase
- What the win back flow is and how you can use it to increase your customer lifetime value
- When to send a win back email
- How to win back the customers when you run out of some products
- The sunset flow – what it is and how to use it
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
