About today’s guest
Jon Palmer is a proud employee of Klaviyo, a digital marketing software that empowers 60,000+ brands to deliver amazing experiences across email and other owned channels.
An early employee at HYLETE, a digitally native fitness apparel brand, he cut his teeth in email marketing. Jon surpassed all industry benchmarks and eventually became Marketing Director where he knit together customer data across all channels to deliver personalized and well-timed messaging that drove growth and retention.
While at HYLETE, Jon leveraged Klaviyo to drive over 50% of the brand’s revenue through owned channels. After seeing the power of Klaviyo first hand, he joined their Product Marketing Team, with the ultimate goal of helping Klaviyo and its customers grow.