“What gets measured, gets managed”
There is no way to create a profitable email program without being able to measure the effectiveness of what you do.
In this week’s episode, we are joined by Jon Palmer, a Product Marketing Manager at Klaviyo, who helps us figure out the best way to measure the success of email marketing and navigate Klaviyo’s newly released feature Benchmarks.
About today’s guest
Jon Palmer is a proud employee of Klaviyo, a digital marketing software that empowers 60,000+ brands to deliver amazing experiences across email and other owned channels.
An early employee at HYLETE, a digitally native fitness apparel brand, he cut his teeth in email marketing. Jon surpassed all industry benchmarks and eventually became Marketing Director where he knit together customer data across all channels to deliver personalized and well-timed messaging that drove growth and retention.
While at HYLETE, Jon leveraged Klaviyo to drive over 50% of the brand’s revenue through owned channels. After seeing the power of Klaviyo first hand, he joined their Product Marketing Team, with the ultimate goal of helping Klaviyo and its customers grow.
You’ll learn
- What metrics matter and which ones you shouldn’t obsess over
- How to use Klaviyo’s new feature Benchmarks
Some of the questions we ask:
- Are benchmarks the same for flows and campaigns?
- Benchmarking against your own past performance yay or nay?
- How do you personalize ecommerce benchmarks to your business?
- How is new Klaviyo Benchmarks different from benchmarking against your own past performance?
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
