Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. A certain number of unsubscribes — usually anything over 0.05% from emails delivered is considered dangerous and it may harm the deliverability of your emails.
While a user finding themselves on your unsubscribe page may seem like a lost cause, in reality there is a chance you can change their mind with witty humor, great branding, and by giving them options to customize their email preferences.
In this episode, Vira and Alissa talk about preference pages, what they are and how to use it to reduce unsubscribes, and share examples of businesses that are winning their preference page game.
You’ll learn
- The most common reasons for unsubscribes
- The definition of preference page (aka unsubscribe page, aka email preference center)
- What options to include on your preference page
- How to make your preference page memorable
- The etiquette of the unsubscribe process, or what NOT to do when your subscriber hits unsubscribe
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
