Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. A certain number of unsubscribes — usually anything over 0.05% from emails delivered is considered dangerous and it may harm the deliverability of your emails.
While a user finding themselves on your unsubscribe page may seem like a lost cause, in reality there is a chance you can change their mind with witty humor, great branding, and by giving them options to customize their email preferences.
In this episode, Vira and Alissa talk about preference pages, what they are and how to use it to reduce unsubscribes, and share examples of businesses that are winning their preference page game.