Podcast
3 min read

How to combine social media and email marketing to drive more sales

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Written by Alissa & Vira
Podcast
3 min read

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Email marketing and social media are two of the most powerful marketing tools for growing your audience and building your brand.

Considering that 3.5 billion people (about half the world’s population) are on social media daily, it’s not surprising that 73% of marketers agree that social media is somewhat or very effective in their business strategy.

At the same time, email marketing is still king of the marketing kingdom, with a 3800% ROI and $38 for every $1 spent, it’s definitely not to be ignored.

The bottom line is that both social media marketing and email marketing are well worth your time and effort.

In this episode, you will learn how to combine social media and email marketing to drive more sales.

You’ll learn

  • Why should you include social media profile links in your emails 
  • Two flows that are great opportunities to include information around your social media accounts
  • The secret weapon big dogs of email marketing are using
  • How contents and giveaways will help you to drive more sales
  • Why invite people to follow your hashtag

Resources

But how can you take advantage of this extraordinary time without ploughing money into ad spend or taking time away from other crucial aspects of your business? Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever.

Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever. Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever.

Meet your hosts

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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