Email marketing and social media are two of the most powerful marketing tools for growing your audience and building your brand.
Considering that 3.5 billion people (about half the world’s population) are on social media daily, it’s not surprising that 73% of marketers agree that social media is somewhat or very effective in their business strategy.
At the same time, email marketing is still king of the marketing kingdom, with a 3800% ROI and $38 for every $1 spent, it’s definitely not to be ignored.
The bottom line is that both social media marketing and email marketing are well worth your time and effort.
In this episode, you will learn how to combine social media and email marketing to drive more sales.
- Why should you include social media profile links in your emails
- Two flows that are great opportunities to include information around your social media accounts
- The secret weapon big dogs of email marketing are using
- How contents and giveaways will help you to drive more sales
- Why invite people to follow your hashtag
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.