3 min read

#154. How Inboxbooster Fixed Y Combinator’s Email Spam Problem

Written by Vira Sadlak
3 min read

Are you struggling to get your email campaigns to land in your customers’ inboxes? That’s exactly what this episode’s guest can help you with! With Inboxbooster, you can ensure that your emails are optimized for delivery on Google and Microsoft email platforms such as Gmail, Office365, and GSuite.

About today’s guest 

Nicolas Toper is an inventor, founder, and CEO with over 15 years of experience ensuring emails get delivered. He previously co-founded email-delivery company CritSend which delivered more than 50 billion emails. He also founded Pilo, a cleantech company that launched the first AA battery that recharges when you shake it.

Currently, he is the CEO and Co-Founder of Inboxbooster, a platform that uses AI to ensure emails don’t end up in Spam/Promotions on Gmail, Outlook, and Yahoo. The platform serves over 2,000 clients including YCombinator, Zengo, and Wisbee, and has recently been featured in several articles including Forbes, FinSMEs, and Business Mole.

Nicolas has a Master of Science in Computer Science degree from the Conservatoire National des Arts et Métiers, has been awarded 4 patents on computer compiler optimization and email deliverability, and speaks French, English, and German.

You’ll learn

  • The one thing you should do to check if your emails are landing in spam 
  • The key factors email services consider for email placement 
  • When and how to leverage a single opt-in 
  • One tiny factor with a massive deliverability impact 
  • How Inboxbooster helped Y Combinator get out of the spam folder 
  • One common mistake startup eCommerce businesses often make when incorporating email into their marketing

Some of the questions we ask:

  • What factors determine whether your emails land in the spam folder?
  • What are some tried-and-true practices to avoid the spam folder and increase your chances of reaching the inbox?
  • How will the rise of AI impact the email marketing industry? 
  • Is it okay to land in the Promotions folder – what’s your take?

Links mentioned in this episode

Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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