Podcast
3 min read

#70. Black Friday Cyber Monday: The Bounce Back Strategy to Hook Holiday Shoppers

Written by Vira and Alissa
Podcast
3 min read
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So you’ve run a successful Black Friday Cyber Monday campaign, and you’ve gained a ton of new, one-time customers. But what now? Studies show that customers acquired during sale seasons have significantly lower lifetime value than customers gained during the rest of the year.

On this episode of Email Einsteins, we break down our proven techniques to keep all those new customers engaged and coming back for more! The secret? A post-purchase bounce-back flow that incentivizes that second purchase immediately.

We will run through the specific offers you should implement, when to send re-engagement emails, and which buyers to target with your post-purchase offers. Black Friday Cyber Monday is your chance to expand your base of loyal return customers. Let’s get started.

You’ll learn

  • What is a bounce-back offer, and how to use them effectively. 
  • How to turn one-time sale customers into repeat buyers. 
  • The specific content & delivery of your bounce-back email flow.

Links mentioned in this episode

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Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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