So you’ve run a successful Black Friday Cyber Monday campaign, and you’ve gained a ton of new, one-time customers. But what now? Studies show that customers acquired during sale seasons have significantly lower lifetime value than customers gained during the rest of the year.
On this episode of Email Einsteins, we break down our proven techniques to keep all those new customers engaged and coming back for more! The secret? A post-purchase bounce-back flow that incentivizes that second purchase immediately.
We will run through the specific offers you should implement, when to send re-engagement emails, and which buyers to target with your post-purchase offers. Black Friday Cyber Monday is your chance to expand your base of loyal return customers. Let’s get started.