Are you prepared for Black Friday and Cyber Monday? We’ve assembled our annual BFCM checklist to ensure your business is ready to get the most out of this season. Today Vira chats with Flowium’s very own Amara Ricord about necessary measures to check in preparation for some of the most critical days in eCommerce.
About today’s guest
Amara Ricord is the Cheif Operating Officer of Flowium. She oversees the processes and functions of all sales, marketing, and branding. She’s an excellent leader and Email Einstein!
- Tests to run before BFCM on your website
- How to improve the user experience for BFCM
- Tools you can use to check your eCommerce site and app experience
- Optimize checkout process
- Email flows to make sure you have prepared before BFCM
- eCommerce essentials that you won’t want to miss on BFCM
Links mentioned in this episode
Meet your host
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.