3 min read

#117. 5 Abandoned Cart Mistakes That Cost You Thousand

Written by Vira Sadlak
3 min read
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This week Vira’s joined by our special guest, Flowium Client Services Director & Email Marketing Specialist, Cassidy Paulus, to discuss 5 Abandoned Cart mistakes.

Research suggests that between 47% and 72% of consumers experience checkout friction while shopping on mobile and abandon the purchasing process. But email marketing is your secret weapon. Listen to the episode and learn how to avoid Abandoned Cart mistakes.

About today’s guest 

Cassidy Paulus is a remote digital marketer and specializes in email marketing. She’s helped businesses in the eCommerce industry build their email marketing strategy to convert and retain customers throughout the customer journey.

Cassidy also worked in small business throughout much of her career and has experience in social media, copywriting, web building and SMS marketing.

You’ll learn

  • Why it’s important to consider order value when segmenting cart abandonment flow
  • The best time to send cart abandonment reminders
  • Tips for mobile-optimized abandoned cart designs 

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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