3 min read

#96. Best Practices for Email Design in 2022 with Emily Ryan

Written by Vira Sadlak
3 min read
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Readers will only spend an average of 10 seconds looking at your email. That message needs to be as clear and noticeable as possible. That’s what this week’s episode is all about. Make sure your emails get your message out quickly and clearly.

The Email Einsteins are back in the lab again. This time with a special guest, Emily Ryan! She’s a self-proclaimed email geek with nearly a decade of experience heading up her email marketing agency, Westfield Creative.

Join Vira and Emily for a dive deep into the dos and don’ts of email design. We cover everything from font sizes, to button spacing, to the pros and cons of plain text. If you’re building out your email templates and looking for advice, this episode is for you!

Let’s get into it.

About today’s guest 

Emily Ryan’s had many titles in her nearly ten years in the email marketing industry. From Mailchimp Pro Partner to CEO of Westfield Creative, to Mom of three beautiful kids, but today she’s earned a new one: Honorary Einstein!

Westfield Creative is a boutique email marketing agency focusing on helping clients use the power of email to grow their businesses. She’s a Mailchimp expert and has incredible insight on how businesses of any category can leverage the platform.

You’ll learn

  • The benefits of Mailchimp vs. Klaviyo 
  • Why your font size in your emails matters
  • 6 Common and easily avoidable mistakes in your email designs
  • How to start A/B testing to increase email opens

Some of the questions we ask:

  • What are some of your best practices in terms of Email Design? 
  • Your take on Plain Text emails vs Image Based emails? 
  • What are the 5 Things to ask yourself before you begin Email Marketing?
  • Sleepless in Seattle or You’ve Got Mail? 
  • What are some typical issues you see with new clients?

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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