What is Orita?

Orita helps DTC brands reach the right people with AI Customer Segmentation. The platform uses machine learning to dynamically identify who to target, who to pause, and which contacts are bots – delivering results that outperform traditional segmentation methods.  The result? Increased sales and improved marketing performance with minimal effort from your team. 

Why Do Brands Need to Use Orita?

Grow sales with the customers you’ve already got. Orita builds a bespoke Machine Learning model unique to each brand. AI analyzes historical data to find behavior patterns to:

  • Optimize your entire *program*, not just a single send;
  • Capture missed sales opportunities from high-intent customers;
  • Reach the inbox consistently with better deliverability.

How Can Flowium Help Orita Brands?

Orita brings the data-driven lists – Flowium brings the content, creative, and strategy to bring them to life. With Flowium’s tailored messaging and Orita supercharging segmentation, your emails land at the right time, with the right message, for the right audience. Together, we turn data into high-performing, beautifully executed campaigns.

Orita Products and Features 

Orita Email:

  • Weekly audience segments that actually drive incremental sales;
  • Improve deliverability by removing bots and pausing unengaged contacts to boost click rates;
  • Rescue lost revenue from previously ‘cleaned’ customers who are ready to buy.

Orita Direct Mail:

  • Clear ROI by identifying high-confidence mail recipients with a custom segmentation model for your brand;
  • Low starting costs, scalable impact once you’ve seen the incremental sales lift.

Orita Pricing

  • Based on total profile list size, discounts available through Flowium partnership (contact to learn more).

Orita Popular Integrations

  • Klaviyo, Shopify, Iterable, PostPilot, BigCommerce.

Orita Case Studies

  • $380k+ in incremental revenue for Psycho Bunny (luxury apparel);
  • $900k+ in rescued revenue for Caraway (home goods);
  • 52k bots removed for U Beauty (beauty);
  • +30 points in Klaviyo Deliverability Score Increase for Goodonya (CPG).