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The Lifecycle Email Marketing Revenue Scorecard

In 3 minutes, find out whether your email & SMS program is silently leaking revenue — or built to turn first-time buyers into loyal, repeat customers.

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100% Free

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No sales call required

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No Klaviyo access needed

Lifecycle email marketing score depiction.

Trusted by 1000+ brands
Proud 2025 Inc. 5000 Honoree

Proud 2025 Inc. 5000 Honoree

Why Does Your Lifecycle Email Marketing Score Matter?

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Your top 3 revenue gaps — with dollar context

See exactly which lifecycle gaps exist in your program and what they're costing your brand every month you leave them unfixed.

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A score out of 100 across 7 retention dimensions

Flows, segmentation, revenue attribution, repeat purchase rate, list growth, SMS, and deliverability — benchmarked against real DTC data, not industry averages.

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A plain-English tier ranking with a clear next step

Poor, Fair, Good, or Excellent — with a specific explanation of what your tier means for repeat purchase rate and long-term revenue, not vanity metrics.

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Personalized recommendations for your brand

No generic advice. Your results are specific to your program — and you'll see your score instantly without a sales call, a screen share, or Klaviyo access.

3 Steps to Your Lifecycle Email Marketing Score

In just 3 minutes, the Lifecycle Email Marketing Scorecard benchmarks your program against proven DTC best practices and delivers your personalized revenue report — instantly.

Answer 14 questions about your program

We'll ask about your flows, segmentation, SMS, list growth, and deliverability — the dimensions that actually drive repeat revenue. No Klaviyo access needed. No technical setup.

Share your work email to receive your score

Enter your details to view your full scorecard and get a one-page executive summary you can share with your CEO or CFO. We’ll also send your PDF scorecard straight to your inbox—no spam, just your results and occasional lifecycle marketing insights from Flowium.

Get your full report in seconds

See your score out of 100, your tier ranking, your top 3 revenue gaps, and clear, actionable recommendations—available instantly, with no waiting or fluff.

Frequently Asked Questions

The scorecard is based entirely on your answers to 14 questions — no platform access, no screen share, no integrations required. You’ll get an accurate picture of where your lifecycle email marketing program stands based on how your program is actually structured and managed, not raw data pulls. 1,247 DTC brands have completed it without connecting a single tool.

Most audits grade you on open rates and click rates — metrics that look good on reports but don’t connect to actual revenue.

The Lifecycle Email Marketing Scorecard benchmarks your program across 7 dimensions that directly impact repeat purchase rate and customer lifetime value: flows, segmentation, revenue attribution, list growth, SMS, deliverability, and campaign strategy. You get a score out of 100, a tier ranking, and your top 3 revenue gaps with specific context — not a dashboard screenshot and a sales pitch.

No. Your score is delivered instantly to your inbox — no call required to see your results. If after reviewing your scorecard you want to talk through what it would take to close your gaps, that option is there. But the report is yours regardless.