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Direct Mail

Professional Direct Mail Marketing Services

Promote your business locally right into the hands of your potential customers with the omnichannel marketing company Flowium.

Connect directly with loyal clients, invite customers to your local opening, or simply advertise; with our direct mail marketing services, everything is possible.

Trusted by 1000+ brands
Proud 2025 Inc. 5000 Honoree

Proud 2025 Inc. 5000 Honoree

Benefits of Direct Mail Marketing

Direct mail marketing remains a reliable channel for more personal and targeted customer engagement. Used as part of a broader marketing strategy, it helps brands cut through the digital noise and create meaningful, guaranteed interactions with their audience. The benefits you get from direct mail advertising services also include:

Your Opportunities with Our Direct Mail Advertising Services

Our direct mail campaigns include all basic services and even more to determine who and what to send to achieve maximum marketing effectiveness.

The recipient database is prepared based on all available customer data. We collect contact information, segment the audience according to various necessary characteristics, such as age, interests, or previous purchases, and carefully build the recipient database, removing duplicates and incorrect entries. This processing helps to make direct mailing as relevant as possible, rather than blindly sending general letters to all customers.

The recipient database is prepared based on all available customer data. We collect contact information, segment the audience according to various necessary characteristics, such as age, interests, or previous purchases, and carefully build the recipient database, removing duplicates and incorrect entries. This processing helps to make direct mailing as relevant as possible, rather than blindly sending general letters to all customers.

For even greater relevance of direct mail, we will make the letters personalized. Personal data from contact information, such as name, individual offers, and unique coupons in each letter, will increase engagement.

We combine CRM tools, our experience, and partnerships with direct mail platforms to make sure your mailings are relevant, delivered as intended, and profitable.

With us, sending your letters will be smart, with a sending logic for each user group. We will optimize sequences, identify triggers, and ensure ROI.

We will form a list of direct mail advertising recipients based on integrated subscription/unsubscription settings, communication channel selection, consent confirmation requests, and flexible permission settings for different types of messages.

Why Trust Flowium

Direct mailing requires a lot of organizational efforts, meticulous planning, and precise execution of each stage. Setting up marketing not only on eCommerce platforms but also implementing it in live requires considerable coordination. At Flowium, we fully understand this and, in addition, provide benefits that you will get only from us. Among them are:

Highly Targeted Marketing
Our services are focused on delivering results that are significantly higher than what a general mailing of standard letters can bring. We launch direct mail campaigns based primarily on your customers' behavioral data.
Guaranteed ROI
It's no secret that direct mailing marketing is quite expensive, making mailing volume not the top priority for achieving profit. ROI in direct mailing is ensured by targeted strategies, which is the only way to increase profits through this marketing channel. Targeted strategies focused on ROI are Flowium's top priority.
Ensuring Digital Lifecycle Messaging
Guiding customers from brand awareness to brand loyalty through a digital lifecycle messaging strategy is something you definitely need to pay attention to. At Flowium, we are long-time experts in creating such customer journeys and coordinate not only email or SMS but also direct mailing services with lifecycle messaging, leading your customers to loyalty rather than just advertising.

Frequently Asked Questions

A mailing list is a compilation of physical addresses. Primarily, they are used to send marketing materials to customers at these addresses. You can compile one by:

  • Utilizing existing customer data.
  • Renting a list from a data provider based on location or demographic data.
  • Collecting addresses through registration forms.
The cost of direct mailing can vary from a few cents to a few dollars per item. The cost will depend on the volume, format, and target audience, though larger volumes may be more cost-effective. Spending typically goes toward list rental, design and printing, in addition to the actual cost of mailing.

The price of a direct mail marketing campaign is calculated based on the number of letters sent and additional services. The cost per letter can range from $0.80 to $1.50, depending on format, volume, and postage.

Book Your FREE Consultation Call

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A 30-minute retention strategy session to review your setup, uncover growth opportunities, and outline next steps to strengthen your customer journey.

Proud 2025

Inc. 5000 Honoree

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Proud 2025

Inc. 5000 Honoree