One of the most important metrics for evaluating the effectiveness of your email campaigns is the click rate (CR) and click-through rate (CTR).

You’re not sure about your email marketing strategy? An audit is a great way to asset Klaviyo’s performance.

For those still struggling in a new space, or for established eCommerce companies that want to boost their revenue, there is one marketing technique that you can always rely on: email.

eCommerce email marketing is one of the most effective ways to reach your customers. It’s also one of the most overlooked marketing strategies.