Subscription
Beauty Brand
Case Study

Learn how the Flowium team helped a subscription-based client boost their
conversion rate.

2.5X Conversion Rate Increase for a Subscription Beauty Brand

Conversion Rate

0 X

About the Client and the Problem They Faced

When this subscription skincare brand partnered with us, they were ready to scale but had no existing email or SMS strategy in place.

Between rebranding, strategizing, and shifting the focus to personalization, we were able to work as an extension of the company’s team to help fuel growth like never before.

Challenge

The subscription beauty brand had no existing email marketing in place before Flowium, leaving significant untapped revenue on the table.

Our Wins

The results spoke for themselves.

After 4 months

+0%

Increase in Flow Revenue

5.39%

13.37%

After 4 months

+0%

Increase in Campaign
Click Rate

0.57%

0.93%

After 4 months

+0%

Increase in Flow Purchase Rate

0.06%

0.12%

Here’s How We
Approached The Project

Our strategy started with building the brand’s email and SMS presence from the ground up. We provided a full-service email marketing package, including tailored copy, branded design, and targeted SMS services. We also helped this brand navigate through a complete rebrand, not once – but twice!

Built Email & SMS From Scratch

Launched a scalable email and SMS foundation designed to drive personalization, engagement, and growth from day one.

Executed Full-Service Campaigns

Delivered tailored copy, on-brand design, and targeted SMS campaigns to create cohesive, conversion-focused messaging.

Led Two Complete Rebrands

Strategically navigated the brand through not one - but two full rebrands without slowing growth.

Email Design Examples

Explore email designs that showcase style and turn clicks into conversions.

What Our Clients are Saying

What Our Clients Say

Take a look at what our satisfied customers have to say about working with Flowium!

"Flowium has successfully increased the engagement and revenue rates of the client's emails. The team has excellent communication skills, delivers on time, and is honest about their bandwidth. Overall, their genuine caring approach and commitment to delivering exceptional work sets them apart."

"Andriy and his team are nothing short of fantastic. We’ve generated about 40% of our online sales from the monthly emails they’ve created for us. Everything was done in a timely manner and completely exceeded our expectations. Would highly recommend them to any business looking to grow their sales!"

"Our sales through non-paid channels have increased dramatically. Before Flowium our email flows were a handful of post-purchase emails designed to address specific concerns, but the emails set up by Flowium have given us the ability to convey our brand identity in a more positive and coherent manner. They have also segmented out our audiences much more effectively, so we are able to target specific purchasers with emails that are relevant to their experience."

Clutch 5.0

based on 20 reviews

Google 4.7

based on 59 reviews

Subscription Brands
We’ve Worked With

From subscription box brands to skincare on a schedule, we’ve been fortunate enough to support these businesses and their growth.
Explore some collaborations that prove great things really do come in monthly packages.