The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
After seeking a more structured, results-driven agency partner, they returned to Flowium, trusting our expertise, structured processes, and ability to drive measurable lifecycle results.
The brand had a substantial audience but was missing opportunities to further maximize performance through consistently optimized lifecycle flows. A large share of customers purchased only once and did not return, exposing weaknesses in the post-purchase journey.
The results spoke for themselves.
Flowium took ownership of all flows, rebuilding the lifecycle strategy, enhancing the post-purchase experience, and optimizing each stage of the funnel to drive stronger retention and sustainable revenue growth.
Flowium created five initial campaign emails to capture the brand’s design, positioning, and communication style, establishing a clear creative and strategic foundation for all future lifecycle work.
The flow targets subscribers who have been inactive for 60 days. Previously missing from the account, it was designed to re-engage dormant customers and recover lost revenue by bringing them back into the buying cycle.
Flowium implemented continuous A/B testing on the highest revenue-driving flows, specifically the Welcome Flow and Checkout Abandonment Flow. Multiple variables were tested, including subject lines, send timing and message delays, offer vs. no-offer strategies, and dynamic product blocks versus static imagery and category-based layouts.
We implemented a Sunset Flow to improve deliverability by re-engaging inactive subscribers and removing consistently disengaged contacts, keeping the account healthy and optimized for sustainable growth.
We redesigned the first-purchase experience and rebuilt repeat customer flows with new strategy, copy, and design to drive second- and third-purchase conversions.
Through a strategic combination of brand-aligned campaigns, high-impact flow optimization, and deliverability-first list management, Flowium helped transform this brand’s email ecosystem into a high-performing revenue channel.
By focusing on both immediate performance and long-term customer value, the brand not only reactivated dormant users but also significantly increased first-time and repeat purchases. This partnership reinforced the importance of a balanced lifecycle and campaign strategy in driving sustainable, scalable growth.
Explore email designs that showcase style and turn clicks into conversions.
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We can measure the customer reach, engagement, and directly attributable revenue of every campaign that Flowium creates. Our revenue from these campaigns has increased by over 50% since starting with Flowium. Our reach and engagement are higher than ever, and our lists continue to grow every month.
The Flowium team is exceptional and so fun to work with. Their experience and creativity are top-notch.
Flowium has created an awesome foundation for our email marketing. They have consistently created onbrand emails, campaigns and flows for us. Our revenue from email marketing has exploded since bringing them on.
They always deliver items ahead of time. Their managment has been consistent and very supportive of our goals and brand.
They do a great job compartmentalizing different necessary aspects of email marketing. When you work with Flowium you pay for the experience and specialty of a whole team for the cost of one person.
The communication and details of the strategy has been great, lots of work has been done and we’ve seen an immediate benefit.
The fresh design of the emails has given our own design-minded team some things to consider and look forward to in regards to overall brand approach. The flows and architecture of the Klaviyo program has helped in other areas as well when thinking about personas and remarketing efforts.
Flowium has propelled our marketing efforts and has made a strong impact on the growth of our brand.
The team is extremely communicative and offers support and clarity when needed. They've been very flexible with last-minute requests and always work with us to adjust email messaging & campaign schedules accordingly in order to meet our brand's needs. 🙂
Flowium, led by Adrian and Jen, significantly boosted our Klaviyo Attributed Revenue through targeted optimizations in our email flows. By improving key metrics such as click rate, open rate, and placed order rate, they directly contributed to an increase in revenue from flow-driven email marketing. Their efforts focused on not only our top-performing flows, which collectively accounted for 70-80% of our total flow revenue, but also supplementary flows better equipped to tell brand story, nurture customers, and increase our community.
They are a great company made up of genuinely good people who care about their clients' success.
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