Outdoor Industry
Case Study

Discover how an outdoor brand boosted email revenue by 39%, doubled campaign revenue, and raised open rates by 35% in just 6 months.

How This Outdoor Brand Bagged a 39% Boost in Email Revenue

Email Revenue $

+ 0 %

About the Client and the Problem They Faced

Facing retention challenges with both new and existing customers, this outdoor brand partnered with us.

Within six months, results soared. Email revenue rose 39%, campaign revenue more than doubled, and open rates jumped 35%. Discover how we did it!

Challenge

This outdoor brand was looking for a more effective way to keep customers engaged. They came to us to build advanced flows, grow their SMS list, and better connect with both legacy customers and a younger demographic.

Our Wins

The results spoke for themselves.

After 4 months

+0%

Increase in Flow Revenue

5.39%

13.37%

After 4 months

+0%

Increase in Campaign
Click Rate

0.57%

0.93%

After 4 months

+0%

Increase in Flow Purchase Rate

0.06%

0.12%

Here’s How We
Approached The Project

Over a six-month period, we implemented a more advanced retention strategy, introduced data-driven A/B testing, and improved segmentation. Those changes drove a 39% lift in email attributed revenue, a 104% increase in campaign revenue, and a 35% improvement in open rates.

Advanced Retention Strategy

We implemented a more sophisticated retention strategy to re-engage both new and existing customers, increasing overall email performance.

Implemented Data-Driven A/B Testing

We introduced A/B testing to refine campaign elements, driving higher engagement and revenue by testing different approaches for messaging and timing.

Enhanced Segmentation

By optimizing segmentation, we tailored content for various audience segments, leading to a significant increase in email open rates and conversions.

Email Design Examples

Explore email designs that showcase style and turn clicks into conversions.

What Our Clients are Saying

What Our Clients Say

See how today’s most adventurous brands are scaling smarter and selling more with Flowium!

"I've worked with the Flowium team a number of times and their teams are incredible. They take the time to actually learn your business and constantly add strategic and creative value. This is so helpful, especially if you have a small team and wearing many hats."

"Flowium, led by Adrian and Jen, significantly boosted our Klaviyo Attributed Revenue through targeted optimizations in our email flows. By improving key metrics such as click rate, open rate, and placed order rate, they directly contributed to an increase in revenue from flow-driven email marketing. Their efforts focused on not only our top-performing flows, which collectively account for 70-80% of our total flow revenue, but also supplementary flows better equipped to tell brand story, nurture customers, and increase our community. Additionally, they conducted A/B testing to identify the most effective strategies for engaging customers and driving conversions, further enhancing the overall success of the campaign. I'd also like to acknowledge the copywriters and designers working on our account. They quickly grasped our brand voice and needs, delivering content and designs that resonated with our audience. Together, this team was directly responsible for the success of our email marketing efforts. They are a great company made up of genuinely good people who care about their clients' success."

"Flowium has created an awesome foundation for our email marketing. They have consistently created onboard emails, campaigns and flows for us. Our revenue from email marketing has exploded since bringing them on. They always deliver items ahead of time. Their management has been consistent and very supportive of our goals and brand. They do a great job compartmentalizing different necessary aspects of email marketing. When you work with Flowium you pay for the experience and specialty of a whole team for the cost of one person."