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Get up to 10% Off Our BFCM Email Packages – Limited-Time Pricing Through Sept 29! Learn More
Discover how this lingerie brand achieved significant email marketing growth in just two years.
From click rates to revenue per recipient, this niche lingerie brand saw remarkable improvements across key metrics. In just the first four months, Lulalu achieved significant gains in both engagement and sales.
Lulalu, a women’s lingerie brand specifically targeting women with below average bust sizes, approached Flowium to enhance their email marketing efforts.
They were seeking to increase their revenue from email campaigns, refine their email capture strategy, and ensure they were maximizing their email marketing potential.
When Lulalu approached Flowium, they lacked an email automation strategy. Recognizing the potential for substantial improvement, Flowium began by implementing a custom lifecycle flow strategy, supplemented with a range of advanced flows targeting specific customer behaviors on their website.
This is how we turned Lulalu’s challenges into opportunities for growth.
The open rate for campaigns increased from 27.88% in 2020 to 45.53% in 2022, indicating a much higher level of engagement with the email content. Additionally, the total campaign recipients almost doubled, expanding the reach of Lulalu’s email marketing.
The Klaviyo attributed revenue also saw an impressive increase from $406,525.71 in 2020 to $519,432.88 in 2022, indicating a positive impact on Lulalu’s bottom line.
For flow emails, the open rate improved from 30.65% in 2020 to 42.78% in 2022, and the total flow recipients increased significantly, demonstrating the effectiveness of our personalized and triggered email strategies.
Form views saw a massive jump, increasing from 3,788 in 2020 to 2,141,600 in 2022. The number of subscribers also grew substantially, from 9,060 in 2020 to 15,593 in 2021, demonstrating successful growth in Lulalu’s email list.
Our collaboration with Lulalu has resulted in substantial growth in their email marketing performance, with significant increases in key metrics such as open rates and revenue. The improvements in campaign and flow performance and the growth of their email list have all contributed to Lulalu’s success.
While there remain opportunities for further optimization, particularly in improving click-through rates and placed order rates, the progress made thus far underscores the effectiveness of our tailored email marketing strategies. We’re excited to continue our work with Lulalu, driving further improvements and contributing to their ongoing success.
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