Hobbies, Toys & Games Industry
Case Study

Discover how a Hobbies, Toys & Games brand grew campaign revenue by 206% in 4 months with personalized email strategies.

How Email Marketing Boosted This Niche Brand’s Campaign Revenue by 206%

Campaign Revenue $

+ 0 %

About the Client and the Problem They Faced

Building meaningful connections with a specialized audience isn’t just about sending emails, it’s about crafting experiences.

In just 4 months, this Hobbies, Toys & Games industry brand saw a 206% increase in campaign revenue and 34% growth in their subscriber list through our personalized email strategies. Find out how we did it.

Challenge

This Hobbies, Toys & Games industry player was looking to better connect with a highly specialized audience that values tradition and precision, without sharing content that felt dry or overly technical.

Our Wins

The results spoke for themselves.

After 4 months

+0%

Increase in Flow Revenue

5.39%

13.37%

After 4 months

+0%

Increase in Campaign
Click Rate

0.57%

0.93%

After 4 months

+0%

Increase in Flow Purchase Rate

0.06%

0.12%

Here’s How We
Approached The Project

By dedicating one campaign a month to UGC, we shifted the strategy to celebrate their community’s creativity and innovation – and it worked. Instagram mentions grew, engagement soared, and revenue followed suit.

Boosted Engagement with UGC

By focusing on User-Generated Content, we ignited Instagram mentions and skyrocketed engagement.

Drove Revenue with Targeted Emails

Our team designed high-impact, personalized email strategies that sparked meaningful connections with their niche audience.

Transformed Content to Captivate & Convert

We made sure every email resonated with their audience’s love for tradition and precision - while avoiding the typical dry, technical talk.

Email Design Examples

Explore email designs that showcase style and turn clicks into conversions.

What Our Clients are Saying

What Our Clients Say

Design-driven brands need design-driven results. See what these hobbies, toys & games industry leaders have to say about working with Flowium!

“The team demonstrated strong project management throughout the engagement, ensuring a smooth and organized process. All deliverables, including the email audit, recommendations, and design work, were completed within the expected timeframe. There were no delays, and communication was clear on what to expect at each stage. They were highly responsive to our needs, proactively addressing questions and providing thoughtful recommendations. Their flexibility in accommodating feedback and refining elements of the project showed a strong commitment to delivering value. The process was well-structured, with a clear roadmap and actionable next steps. Tools like the Miro board added transparency, making it easy to review progress and provide input. Overall, their approach to project management was efficient, professional, and aligned with our expectations, making the experience both productive and enjoyable.”

“Flowium has created an awesome foundation for our email marketing. They have consistently created on-brand emails, campaigns, and flows for us. Our revenue from email marketing has exploded since bringing them on. They always deliver items ahead of time. Their management has been consistent and very supportive of our goals and brand. They do a great job compartmentalizing different necessary aspects of email marketing. When you work with Flowium you pay for the experience and specialty of a whole team for the cost of one person.”