CBD Industry Case Study

Learn how the Flowium team delivered remarkable results for a CBD brand.

CBD Brand Reaches New Highs With 35% Increase in Flow Revenue

Flow Revenue $

+ 0 %

About the Client and the Problem They Faced

CBD Brand Blazes a Path to Email Marketing Success.

When we began working with a CBD brand in early 2024, their flows weren’t fully optimized, leaving key opportunities untapped. By refining their flow strategy and improving list hygiene, we helped spark a 35% increase in Flow Revenue – keeping their sales elevated and engagement rolling. Find out how we did it!

Challenge

While this CBD brand had several flows set up, they weren’t driving the expected results. With missed opportunities in the customer journey, they needed a more targeted approach to improve engagement and increase revenue.

Our Wins

The results spoke for themselves.

After 4 months

+0%

Increase in Flow Revenue

5.39%

13.37%

After 4 months

+0%

Increase in Campaign
Click Rate

0.57%

0.93%

After 4 months

+0%

Increase in Flow Purchase Rate

0.06%

0.12%

Here’s How We
Approached The Project

We rolled out a revamped flow strategy, with the first flow launching in April. Since then, we’ve launched the majority of the new flows, resulting in a notable increase in attributed revenue. By refining list hygiene and adjusting the sending cadence, we minimized interactions with less engaged subscribers and focused on delivering more relevant messaging to highly-engaged subscribers.

Revamped Flow Strategy

We launched a powerful flow strategy that sparked immediate revenue growth, with standout results from day one in April.

Smart List Hygiene & Perfected Timing

By refining list hygiene and perfecting send times, we boosted engagement and ensured every message landed at the right moment.

Targeted High-Engagement Messaging

Focused on highly-engaged subscribers, we delivered precise, impactful messages that drove conversions and increased sales.

Email Design Examples

Explore email designs that showcase style and turn clicks into conversions.

What Our Clients are Saying

What Our Clients Say

Design-driven brands need design-driven results. See what these CBD industry leaders have to say about working with Flowium!

"We were leaving money on the table not doing any email marketing. We looked for someone to set up a basic email marketing system. Andriy and his team gave us so much more. Flowium custom tailored a strategy, implemented it, and then customized every email. They have continued to advise and guide us, suggesting alternatives, and meeting new needs as they come. Since beginning work with Flowium our monthly revenue has increased 40%. Our annual revenue is 7 figures. They were so successful we have had to slow down marketing while our production and fulfillment teams scale up!" Flowium helped my company create the foundation of our automated emails and list segmentation which continue to perform and bring in extra revenue today. Their team was a pleasure to work with and I'd recommend them to anyone who wants to expand their email program.

"Flowium helped the client improve their email design and engagement potential. They also delivered a future data-driven optimization plan and strategic email marketing insights. Moreover, the team managed the project well, delivered on time, and proactively addressed the client's needs and queries."

"Flowium has successfully increased the engagement and revenue rates of the client's emails. The team has excellent communication skills, delivers on time, and is honest about their bandwidth. Overall, their genuine caring approach and commitment to delivering exceptional work sets them apart."