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Fashion & Apparel Industry Case Study

Check out how our flow strategies help set these brands up for email success.
Mobile email designs for fashion & apparel industry.

Revenue Growth Looks Good on Our Clients

Email Attributed Revenue $
+ 0 %
Fashion & Apparel case study hero image.

About the Client and the Problem They Faced

By growing their number of existing flows with innovative strategies we helped grow their revenue to new heights!

Challenge

This apparel brand only had a small amount of short, basic flows that weren’t driving much revenue. They wanted us to help leverage their account with revenue-generating flows that spotlighted their business.

Our Wins

The results spoke for themselves.

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After 4 months
+0%
Increase in Flow Revenue
5.39%
13.37%
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After 4 months
+0%
Increase in Campaign
Click Rate
0.57%
0.93%
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After 4 months
+0%
Increase in Flow Purchase Rate
0.06%
0.12%

Here’s How We
Approached The Project

The Sports Edit email design for case study.

Here’s How We
Approached The Project

We built a strong foundation of flows that accomplished various initiatives alongside revenue growth: consumer trust, product spotlights, and social media engagement.

Built revenue-driving flows

We launched core automated flows that consistently drive sales and, during peak season (Nov–Jan), outperform campaign performance.

Boosted list growth with popups

We implemented popup strategies to increase email opt-ins, growing their audience and fueling stronger lifecycle revenue.

Expanded impact beyond revenue

We created flows that build consumer trust, spotlight key products, and encourage social engagement to support long-term growth.

Email Design Examples

Explore email designs that showcase style and turn clicks into conversions.

What Our Clients are Saying

What Our Clients Say

Slip into something comfortable and join us in exploring the stylish world of niche fashion marketing. Hear what fashion brands say about Flowium and see why our email marketing results are truly uplifting!

Preston Miller
Preston Miller
"I've been working with Flowium for over a year now. Flowium really understands the intricacies of e-commerce email marketing and I'm proud to call them our partner. I'm very happy with their email design, development, and implementation because they get results!"
Mike Klein
Mike Klein
"Alissa, Andriy, and the team did a great job to improve my business's email marketing. They created an email marketing strategy that fit the way I run my business, found a way to implement my new loyalty program into that strategy and have been running successful, weekly email campaigns. The campaigns have brought tremendous feedback from customers who are very pleased with the look and feel of what they're receiving in their inboxes. Would highly recommend the work of this team to all!"
Kira Karmazin
Kira Karmazin
"EXCELLENT. Andriy [the founder of Flowium] is a pleasure to work with. Very professional, smart, and a great communicator. They have excellent knowledge of advanced email strategies, best practices, and software. Their skill set covers high-level strategy to the nuts and bolts of integrations, list management, detailed segmentation, automation, and deliverability optimizations. I just wish we met them years ago!! Thanks for the great work and I am certain we'll be reaching out again to take advantage of his vast knowledge base."
Mark Robinson
Mark Robinson
"The communication and details of the strategy has been great, lots of work has been done and we've seen an immediate benefit. The fresh design of the emails has given our own design-minded team some things to consider and look forward to in regards to overall brand approach. The flows and architecture of the Klaviyo program has helped in other areas as well when thinking about personas and remarketing efforts."

Fashion & Apparel Brands We’ve Worked With

Here are some of the intimate apparel and niche fashion brands we’ve had the pleasure of supporting on their journey to email marketing success.

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Inc. 5000 Honoree

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