ActiveCampaign and Act-On Compression
| Features | Act-On | ActiveCampaign |
|---|---|---|
| Adaptive Nurturing and Lead Scoring | Yes | No (lite) Yes (plus) |
| Landing Pages with Adaptive Forms | Yes | No |
| Email Marketing with AB Testing | Yes | Yes |
| Adaptive Segmentation | Yes | Yes |
| Website Visitor Tracking and Alerts | Yes | Yes |
| Social Publish | Yes | No |
| Webinar Program Management | Yes | No |
| Reporting Dashboards | Yes | Yes |
| Templates for Email | Yes | Yes |
| Sales Enablement Tools | Yes | No |
| Multiple Scoring Rule Sheets | Yes | No (lite) Yes (plus) |
| Data Studio for Advanced Reporting and BI Integration | Yes | Yes |
| Account-Based Marketing | Yes | Yes |
| Engagement Insights | Yes | Yes |
| CRM Integration | Yes | Yes |
| API Calls | Yes | No |
Act-On vs ActiveCampaign Pricing Comparison
| # of Subscribers | Act-On | ActiveCampaig [Lite] | ActiveCampaig [Plus] |
|---|---|---|---|
| 0-500 | $900 | $9 | $49 |
| 501-1,000 | $900 | $17 | $49 |
| 1,001-2,500 | Get Quote | $29 | $73 |
| 2,501-5,000 | Get Quote | $45 | $113 |
| 5,001-10,000 | Get Quote | $70 | $175 |
| 10,001-25,000 | Get Quote | $135 | $338 |
