#77. Biggest Email Marketing Lessons 2021 Has Taught Us | Podcast

Vira: 0:16

Today we will be talking about like the biggest lessons this turbulent 2021 year has taught us. And happy New year, guys. Thank you for being with us this year.

Alissa: 0:49

Hello. Hello everyone. Welcome to another episode of Email Einstein. Vira and Alissa here. As always, we are two email marketers at an email marketing agency called Flowium. I feel like we should change that to say we are two email marketeers.

Vira: 1:04

Well, let’s change it in 2022.

Alissa: 1:06

Yes, there we go. New things in 2022. And because Vira and I are super passionate about email marketing, we love what we do and we want to share all our insights with you. Flow Em, the agency we work for is the fastest growing email marketing agencies in the world. We specialize in providing a premium, full service, e commerce email marketing experience for all of our clients. Our service is tailored specifically for your business and is designed to help increase your online retail revenue. We deliver the right message to the right person at the right moment. That’s what we’re all about here at Flowium. And today’s episode, Vira, take us away.

Vira: 1:40

Let’s do this thing. Yay. The last episode of the year. Let’s celebrate you guys. 2021 is officially behind as well. Not OK, officially it’s not behind us, but it’s almost over. So we’re almost there. By the time you will be listening to it, you’re actually going to be a few days away from New Year. So let’s celebrate. Yeah, you guys, for many of us this year wasn’t the 2021 we ordered. I know for sure that some people were not like too, too happy with everything that happened in 2021. So you can like call a manager and get a new one. But there were a bunch of good things that happened to us. 21. And you still have a few days to make something great happen again. So here are my top three favorite things that happen in 2021. Number one, as of 2021, pandas. Like the pandas, the bears are off the endangered list. So they are officially back.

Alissa: 2:42

That’s a big one. And off the endangered species list. I love it.

Vira: 2:45

It is. It is a big one for me. I’m Obsessed with them. So, number two things that I was excited about this SpaceX actually launched the first all civilian crew into space. So who knows, maybe our next Flowium trip will be not to Florida, but

Alissa: 3:02

to some extent, we’re going to go to space. We’re going to go to space. We’re going to record this podcast from space one day. I know it.

Vira: 3:08

That’d be awesome. And number three, and I think, Alissa, your husband will be extra happy about this. One scientist officially revealed that cheese isn’t bad for you.

Alissa: 3:19

Oh, my gosh. He’s going to freak out. That’s amazing. Yeah, that is actually amazing.

Vira: 3:24

So three best things happened to us in 2021. I mean, there were a lot of good things happening, but those three were my top. That’s true. Yeah. Yeah. Alisa, did you have any, like, highlights of 2021?

Alissa: 3:37

Um, what was that? You may hear in the background? One of my highlights of 2021. So my son Henry was born in 2021, which is. That’s a big highlight for me, just.

Vira: 3:46

For all of us in Flowium, actually.

Alissa: 3:47

For everyone at Flowium. He’s definitely featured on a few. A few slack channels, definitely featured in some zoom calls, and also has featured once or twice in a couple of our episodes. So, yeah, that’s kind of a big deal. Just a little bit. Our first child being born in 2021.

Vira: 4:02

But it’s like one of first flowing babies, actually.

Alissa: 4:04

Yeah, yeah.

Vira: 4:05

Well, yeah, yeah.

Alissa: 4:06

To be born, like, during our time, like, working. I think I was actually the first person in the company to have ever taken maternity leave.

Vira: 4:15

Yeah. Yep.

Alissa: 4:16

Or no. Maybe. Maybe Max was. Maybe Max was Max. If you’re listening to this shout out to you, he has the cutest little girl in the whole world.

Vira: 4:23

She’s so cute.

Alissa: 4:24

Oh, my gosh. I think he actually went on paternity leave like a month before I went on maternity leave.

Vira: 4:29

So. He beat you? Yeah, he beat me. He beat me.

Alissa: 4:33

But yeah, 2021 was. I thought. I felt like it was a really good year. We’ve grown a lot at Flowium. There’s been a lot of exciting things happening in E commerce. We have tons of clients who’ve been experiencing, like, some major personal records or personal best in terms of their companies. So there’s a lot, a lot that happened in 2021. And even though, like you said, Vira, it wasn’t the 2021 that we wanted or had hoped for after a crazy 2020, it was definitely still very positive.

Vira: 4:59

It was a good year. Yeah, it was a good year.

Alissa: 5:01

I think so.

Vira: 5:01

Sure. For sure. And we are as email marketers, we found ourselves in a very like unique position of helping our clients to make decisions in a very like unique time. Right. We had to be very flexible with email and SMS marketing. We had to be almost like reactive. And today we will be talking about like the biggest lessons this turbulent 2021 year has taught us. Alissa lesson number one. Let’s do it.

Alissa: 6:04

Let’s do it. This one is very ironic that I’m sharing this because I’m not on social media at all. So I used to be really, really big, but I used to be really like into Instagram and Facebook, just any and all social media. When TikTok came out, I still had social media and I was like, oh, I think I’m going to get TikTok. And then I got pregnant and the hormones got the best of me and I like, I’m off social media, it’s over, I’m all done. So lesson number one, if you are not on TikTok yet, it is time. And maybe this is a sign for me. That’s why I’m sharing this with you guys today. So there are over 2 billion downloads and 689 million active users in over 150 countries on TikTok. So it’s very easy for us to say that TikTok is one of the most popular and talked about social media platforms that took over really in 2021. So if your business is target targeting anyone between the ages of 13 and 60, you should definitely have a TikTok strategy like a hundred percent because you have people literally of all ages streaming on TikTok. And actually one of the things that I’ve done, maybe this is kind of counts as social media but one of the things that I’ve been doing quite a bit is I’ve been on YouTube like looking up videos on how tos and different things like that. And sorry, my son is, I’m trying to move locations and Henry is literally following me around the house with a that was easy button button from Staples So I’m trying really hard here to record and stay serious, but it’s a little hard anyways, so one of the things that I’ve been doing is watching TikTok videos, but on YouTube. So you have to know that even though you may just be on TikTok as the platform, you’re also reaching a wider audience because your TikTok videos are very likely to end up on YouTube, because I’m one of those people. So companies big and small are on TikTok right now. Now you have all these TikTok influencers which have taken the influencer game to the next level. There’s a lot going on. Even Chipotle, even though they’re brand new to TikTok, they’ve been doing super well so far. They have one of the best TikTok bios that we’ve ever seen, which is less talk, more guac, which I love.

Vira: 8:11

I love it. I love it.

Alissa: 8:12

Actually, one of our previous guests would love that as well. She loves avocado.

Vira: 8:16

I actually thought about her too.

Alissa: 8:17

Yeah, so funny. And they’re super consistent on TikTok, which is also super important on the platform. You should be posting on a regular basis. Over Halloween, they also did a hashtag boo rito campaign that got over 4 billion views on TikTok, which is nuts. So the other thing is TikTok just recently added a functionality that includes Links and commerce URLs in your profile and your videos, which is super helpful. So not only is the organic reach on TikTok huge, but you can also actually drive quality traffic to your website where you can capture emails.

Vira: 8:49

That’s a good point.

Alissa: 8:50

And the nice thing about TikTok as well is that you can have influencers and other people put up even when you don’t request it. Reviews. So like actually I recently just bought a mascara that I saw on TikTok from, from Amazon and it’s by Maybelline. It’s called Sky High, in case you’re on the market for a new mascara. But. So TikTok is a great place for your products to be promoted as well by real life customers because it just has so much clout. It’s a word. The other cool thing is that TikTok also gives you the option to add a link to your bio and we would definitely recommend taking advantage of that. So that way you can bring new visitors to your store or simply get them added into your newsletter list. So again, we’re heading everything that we talk about. All roads lead back to email marketing, right? And you’re super successful TikTok content that you’ll see as you kind of go through the, go through the platform. It can also be cross promoted on your other platforms. So if one of your TikTok posts is gaining momentum, you can pop it onto your Instagram stories or you can share something via Twitter. You don’t have to put all of your social media eggs in one basket, which is nice. So especially with recent kind of like not outages but like people are sort of boycotting different aspects of social media, TikTok is still kind of rising above the others. So you can try to cross promote with everything that you have in place. And again, going back to that YouTube example that I made, like your TikTok content is going to have a much farther reach than just on TikTok. It can be added to different areas because the platform and everybody knows what it is is so crazy popular right now. So definitely take advantage of that. If you’re not on TikTok yet, this is your sign. It is time. Yeah, I love it. I love it.

Vira: 10:29

And a lot of brands actually have started adding TikTok videos into their footers. You know like, like we did in the past with like Instagram when you like add Instagram reviews or tagged posts like into the footer of your Shopify. Now you can do that with TikTok as well. And that was funny because like few months ago when that like Facebook outage happened when like Facebook and Instagram were shot for like few hours, Alissa, you, you weren’t on like social media so it didn’t affect you. But the work as much as us.

Alissa: 10:59

The world ended.

Vira: 11:00

The world ended pretty much for all of us for like few hours. People started freaking out and that was crazy because that was the day when TikTok like witnessed the biggest surge in new, in new subscribers ever. They received like so many new subscribers within that few hours while Facebook Instagram was down. And that was, that was like funny to witness but also like a good learning or good teaching moment. Right. So you have to diversify when it comes to your outcome reach.

Alissa: 11:32

So yeah, no, it’s true. And it just goes to show like these things are so worldwide, like they’re so world spread that they even impact people who are not on social media.

Vira: 11:42

Exactly, exactly.

Alissa: 11:43

There’s, there’s a significant reach.

Vira: 11:45

Yeah, TikTok content is gold when it comes to like user generated content and we like repurpose it all the time in our email newsletter. So TikTok is great not only for building the email list and Capturing the emails, but also for like the content, the user generated content that you can repurpose. I know our designers are doing this like really cute gif like animations that they put into email. Unfortunately, there is like no way to actually add the full video with like music and everything into the actual email. This will be like a screenshot link to the video. But you can do the gifs, you can do the little animations. And that’s something that I’ve seen our designers doing. And this emails perform amazing. So definitely think about TikToking this this year. Yeah, for sure, for sure. Cool. Lesson number two, I learned the hard way is be flexible. That was a big one for this year. Unfortunately there is like no way to predict everything in e commerce. There is no way to predict a viral brand moment. But you can definitely prepare your brand by staying flexible and being ready to switch gears fast when needed. So if your processes are very like adaptable, you’ll be better set up for success when your brand gets a lot of focused attention. And that’s exactly what happened with Gap. And I feel like we use this brand a lot in our podcast. But Gab really does a really good job with their email marketing and with their social media marketing. So Gab is a really good example. Few months ago, I think it was actually like in summertime or like fall ish, TikTok users took to the social media platform or it actually was in February and they shared videos with their looks, with their outfits, with one of Gab’s iconic 2000s inspired hoodies. So yeah, yeah, back in 2000 they had this like very famous brown, like it was like a signature brown color hoodie. Yeah, and I had one. I had one too, but I had it in like white and I had one in like pinkish.

Alissa: 13:52

Yeah.

Vira: 13:54

Yeah, I had one. But they had this like specific, very specific brown color that was iconic like early 2000s. So one of the younger influencers, they created this like look with a vintage Gap hoodie. And actually it led to style quickly gaining, gaining the popularity and the hoodies social media popularity caused it to immediately like increase in price on all of the resales website. So I know that on ebay you could purchase that hoodie for like 300 bucks.

Alissa: 14:26

Oh my gosh, are you kidding?

Vira: 14:28

The most expensive one was like$850 or something because that like Gap hoodie on like that one video that influencer posted that specific brown hoodie, it had more than 6 million views or something on TikTok ye. So the brand actually reacted really well. And few months later, they released their vintage brown logo hoodie. They basically, like, rereleased it, and they had viral social media campaign. They had huge email marketing, promotion, and right now, this is like, one of their, like, best sellers this year. So Gap basically teamed up with TikTok as well on social media campaign, and they’ve created this campaign called Gap Hoodie Color Comeback. So right now, they are running the competition when people are actually, like, suggesting the ideas for the next colorway of the Gap hoodie to release, like, the next fall. So, yeah, that’s. I mean, that’s just, like, one of the examples how well brand can react to all of the trends. There is no way we can, like, predict the viral brand moment, but we can definitely build our systems that way. Our systems, our processes, and our budgets. So we are very, like, adaptable. And now when I’m, like, talking about it, I want to go and find myself that freaking brown Gap hoodie because it looks so good.

Alissa: 15:46

I know. I was just Googling it. I’m like, where’s the Gap hoodie? I want one now. They look so comfy Always. They always look so comfy. Well, and now Kanye west is doing, like, a collaboration with Gap.

Vira: 15:58

Oh, I didn’t. I didn’t know that.

Alissa: 15:59

Yeah, it’s like Yeezy Gap because he used to work at Gap. So I think his hoodies. Let me just see how much they are. The hoodie is$100. It’s$99.

Vira: 16:36

Okay. It’s not that bad for easy hoodie. Right.

Alissa: 16:39

But honestly, it’s like. Like not what you would think it is. It’s just a hoodie. That’s it. There’s nothing else. There’s like, no, like, special feature or anything. And I apologize if anyone is very Kanye.

Vira: 16:52

Yeah, it actually has a different fit now when I’m, like, looking at it.

Alissa: 16:56

It’s got a weird fit, though. It’s like.

Vira: 16:58

It’s a Kanye fit.

Alissa: 17:00

Yeah. Yeah, it’s a Kanye fit. Is it true? It is a Kanye fit. So a hundred dollars for a Kanye fitting hoodie on gap.com?

Vira: 17:08

Well, actually. Well, actually, right now they have a sale scale. Not like we. We’ve been, like, paid by Gap or anything, but, like, I’m looking at.

Alissa: 17:16

This is not a Gap. This is not a Gap for sure.

Vira: 17:20

Gosh, I’m getting myself that Gap logo hoodie.

Alissa: 17:22

I know. I want one.

Vira: 17:23

I need to stop researching for this podcast.

Alissa: 17:26

I want. I want one. I want a Gap logo hoodie.

Vira: 17:29

Looks so good.

Alissa: 17:29

Okay, let’s hit number three. So this is the third biggest email marketing lesson that we learned in 2021. You need to double down on SMS and mobile. So SMS has been underutilized marketing channel. But 2021 was the game changer for SMS, right? It started to kind of appear end of last year, and then this year it boomed. And now we have a lot of clients that are working on SMS that we work with. Everybody’s talking about SMS all the time. I’m constantly getting random SMS messages to my annoyance and irritability, giving me promotions about different things. I’m just not an SMS customer. But it has been a booming marketing channel for a lot of different brands. Brands this year have generated over$830 million just from text messaging alone during the cyber week that happened this year, according to Attentive, which nearly doubles growth from last year.

Vira: 18:25

Wow.

Alissa: 18:25

And beyond that, brands got eight and a half million new SMS subscribers, which also suggests that they offer deals in exchange for phone numbers. But it also suggests that people are getting more and more open to sms. So if you’ve kind of been on the fence, listen. Everyone knows my stance. Who’s been listening to this podcast. I am so not an SMS kind of G. Please don’t text me that you have a 20% off promotion going on. I don’t care. You can tell me via email, but not on my phone. However, it is really important for you to offer different ways to communicate with your customers so your customer base can actually choose how they want to hear from you. So even though I’m not an SMS fan, if Vira and I were customers from the same place, Vira, I’m kind of speaking for you. I mean, whether or not this is true is a different story. But I could hate sms, whereas Vira could only want to use SMS from one of her favorite brands because she doesn’t check her email or vice versa. So it’s important, important to give the option to your customers. And that’s really what SMS is all about, is providing your customers with the options of how they want to hear from you. So then that way you’re becoming more versatile and you’re catering to a much wider audience, which is nice. And then the other thing just to note as well, so that’s on the SMS side of things. In terms of mobile, we talked about this a lot throughout the course of the year. But yes, get SMS as a separate marketing channel for your customers. So then that way they can decide how they want to listen to you or hear from you. But in terms of mobile, if you do not have a mobile website yet. Really something that you should consider getting because you should either optimize your actual website for mobile devices or you should just set up a mobile store using a platform like Tapcart, which is one that we talked about pretty frequently throughout the course of the year, which really simplifies the process of setting up a mobile shop right on an on the App Store. And the reason why we’re saying this is more than 70% of Black Friday Cyber Monday purchases were made on mobile devices this year. That’s huge. That’s a really big deal. Deal if you’re not in the mobile space. When, when, when it comes to SMS or optimizing your website for mobile, you’re missing over 70% of people overall. That’s a big deal. And especially if you’re a brand that kind of caters to a younger audience, most of them are not doing anything on a laptop or desktop. They’re doing everything either on their phone or a tablet of some sort. So that’s really the space that you want to be in. Now when we work with our clients, we’re optimizing everything for mobile first and then looking at desktop because over 80% of most of the customers, customers for our brands that we’re working with are opening their emails on mobile. So if you’re not in the mobile space or even you haven’t given that any thought, that’s a big no, no, no, no. You need to be in that space. We actually had one of our designers, she sent through, we have a channel, I mean, this is no shade to anybody, but we have a Slack channel called hashtag bad Emails where we basically just share our experiences with bad emails that we’ve received in our inboxes recently. And we actually received an email, email from none other than Gucci, which is a major, major brand. And she received their email on her mobile device and they were absolutely not optimized for dark mode on a mobile device.

Vira: 21:25

Oh no.

Alissa: 21:25

That’s a really big detail to be missed by a luxury brand. A brand that prides themselves on customer experience, luxury, high end products. So everything is in the details. I’m actually reading this book right now called Be Our Guest. It’s basically the story of like customer service and how Disney, the brand itself, like the mega brand, is so incredible when it comes to their actual physical brick and mortar stores where you can buy like a plush Mickey Mouse all the way down to their cruise ships, down to their amusement parks. And one of the things that they continuously say throughout the course of the book is everything is in the details and this is what you have to think of as a brand. And the details matter the most when it comes to the mobile experience because that’s where everyone is at. So definitely something to consider and put into action. For the year 2022, only 29% of Black Friday Cyber Monday Purch were made on desktops. That’s such a small number in comparison to the audience that you’re kind of facing. And the other thing is daily smartphone screen time in 2021 was between five and six hours, not including work related tasks. So in people’s free time, think about this. We work 24 hours or we have 24 hours in a day, right? Most people sleep, let’s call it five to eight hours, right? Yeah, we’ll kind of go on the app. So five to eight hours, let’s call it eight hours on the higher end. So now you’ve got 16 hours left to play with. Eight of those hours are usually spent working or at work. And so now you’ve got about eight more hours that you can play with. And five to six of those hours were on a smartphone. That’s insanity because now people have three to four hours left of their day. People have to eat, people have to shower, kids, you have to hang. I mean you have, have to have some kind of human interaction, right? So, so everyone’s spare time is going to their smartphone. So if you’re not in that space, if you can’t be where people are at, you can’t meet your customer base where they’re at, you’re missing out big time. And there’s a lot of room for growth and opportunity for your brand. So make sure that if you don’t listen to anything that we’ve talked about today, make sure that you’re at least focusing on the mobile space. What your website is looking like, what your, what your store is looking like on mobile and then also your really looking to invest some time into setting up SMS for your customers because that’s where everybody is and, and you gotta get there to be even remotely visible to your customer base. So that’s like a huge one. We’re ending on a, on a really, really big one and a really important one as well.

Vira: 23:55

That’s so true. And actually interesting enough, Baby Boomers is the generation who says that SMS is their like top communication method. Like I would think it would be like, like an younger generation. But like I’m looking at Klaviyo stats right now and they are SMS survey report. It says that boomers are actually using the SMS the most. That’s so interesting. Wow. Yeah.

Alissa: 24:22

Baby boomers.

Vira: 24:22

I don’t even know baby boomers and the Gen Xers or actually Gen Z. Gen Z and baby boomers are we Gen Z?

Alissa: 24:30

Gen Z is millennials. Right?

Vira: 24:32

We are. We are millennials. Gen Z are I think our young.

Alissa: 24:35

Younger than us baby boomers. Years. What are the years? How old are they?

Vira: 24:42

Oh, baby boomers are like our parents. Like people in there, or actually even like older than our parents. Okay, Alissa, I’m confused. So our parents are Gen X, then us millennials and then Gen Z. All of the youngsters.

Alissa: 24:58

Yeah. My brother are Gen Z.

Vira: 25:00

My brother is Gen Z too. Yeah. Okay, so these two groups, they rely the most on SMS. That’s interesting.

Alissa: 25:07

Anyone after 2010 is Generation Alpha. They’re going to be relying on like telekinesis at that point. Like I don’t even know what the, what the technology is going to look like then.

Vira: 25:19

Insane, Insane, crazy, crazy. And by the way, I purchased that book that you just talked about. The Be Our Guest. I hate how easy, I hate how easy it is to purchase stuff this.

Alissa: 25:29

Honestly, Vira, it’s amazing. It’s amazing. So for anyone who’s listening, and obviously you’re listening to get some, some kind of email marketing insight, but anyone who’s listening, who’s in the customer kind of facing space, which is pretty much everyone. Because if you sell a product you are customer facing. Just an FYI, but anyone who has a business really, I would totally, totally recommend this book. It’s called Be Our Guest Perfecting the Art of Customer Service. It’s by the Disney Institute with Theodore Kinney, which I think he is. I’m not sure who he is. I think he’s an executive at the company or was. This book is incredible. Like it’s so good. I haven’t even made it to chapter two. Cause I’ve reread chapter one like four times. Because there’s so much insight to it and it’s just so helpful to understand like everything is in the details, how to communicate with your customer base. Whether you’re a product based company or a services based company. It’s really, really, really insightful. And the thing is is when you think about an example like Disney, right? You think about how amazing it is that they’ve created like this culture. You have like 50 year olds who are also equally obsessed with Disney as like a five year old because of the magic behind Disney. And that’s not really magic, right? It’s processes. It’s a really set like work culture that they’ve kind of put in place. It’s having people who like join the company who are just all about the company. They’re invested in what the company believes in what they stand for. So I would definitely, definitely recommend. We’ll add a link to the bottom because that was kind of like a sporadic thing. But it’s a great book so far. It’s been really, really great.

Vira: 26:56

I would definitely recommend it. That’s, that’s what I like about Disney and about their marketing in general. The that they use this like omnichannel marketing approach. It basically provides customers with like completely seamless experience no matter where they are. You’re getting an sms, you’re getting an email reminder you’re being targeted nicely on like Facebook with the abandonment product. And yeah, they’re doing really, really good job. And the attention to detail is amazing. If you’ve ever been to guys to like Disney World or something. Something. Their attention to detail is amazing. Unfortunately, they are closing their stores in Canada, so.

Alissa: 27:32

They are.

Vira: 27:33

Yeah, they will still have like an online stores but the physical locations will be closed. So Target left us now Disney. What’s next, you guys? Walmart?

Alissa: 27:45

Wait, Target’s not going to be in Canada anymore either?

Vira: 27:48

Gosh. Target left us like years ago. They’ve been on, they’ve been here for a year. Year. But Canada has really expensive delivery like system. So it just didn’t make sense. Wow. For them.

Alissa: 28:01

And that’s wild. We’ll have to Vira. We have to have like an episode where we just talk about like random, random knowledge and random things like stories that left Canada and like books that we’re reading and all the stuff. Because there’s always so much to talk about.

Vira: 28:18

We definitely should, we should do an episode about all of the stories that left Canada. Yay. The saddest episod ever. No, seriously, it said now with the borders closed, we need to basically pay for the test to get into the US So no us shopping for me for the next few, few months. Wow.

Alissa: 28:36

Listen, there’s a house for sale on my street here in Florida if you, if you and your husband ever want to come down.

Vira: 28:41

Yeah, for sure.

Alissa: 28:42

Just an FYI.

Vira: 28:44

For sure. Cool. Well, guys, thank you so much for listening. You’ve been with us for another year. That’s huge. Thank you, thank you, thank you.

Alissa: 28:53

Another year. Another year.

Vira: 28:55

Another year.

Alissa: 28:55

Another year. And another. Another year. Next year, guys. As always, don’t forget to subscribe. Share this podcast with your friends if you like what we do? Leave us a review and we will send you over a pair of your very own Flowium socks. So once you do leave the review, just go to flowium.com/socks and then you’ll be able to input all your information and then get your socks. And as always, if you are more interested in getting some advice on how to establish a solid email marketing strategy for your specific e commerc store, make sure that you Visit us at flowium.com/contact. You can sign up for a free consultation chat with someone on our team and they can bring what we’ve been talking about almost religiously for the last two years to life for you and your brand and what you’re trying to achieve. So make sure that you check that out as well.

Vira: 29:46

And Alissa, I can’t stop laughing because I’m like, thinking about that phrase that you said, like, another year and another year next year. This is like the lamest motto ever.

Alissa: 29:55

Another year and another year next year.

Vira: 29:59

This is like, this is how we roll here at Flowium Podcast, you guys.

Alissa: 30:03

We say cheesy things sometimes, like, what are we supposed to do?

Vira: 30:07

So if you want more cheesy stuff, come back next year. And next week we will be talking about Golden Rules of Effective Segmentation, which I feel we’ve talked about, like, so many times, but this is like, this never. This topic never gets old. It’s good. It’s good. So come back next Tuesday for four Golden Rules of Effective segmentation and Happy New Year, guys. Thank you for being with us this Happy New Year.

Alissa: 30:33

Happy new year.

Vira: 30:34

Yeah.

Alissa: 30:34

2022, baby. Let’s do it.

Vira: 30:37

Let’s do it.

Alissa: 30:40

Thank you, guys and we will see you next week.

Vira: 30:42

See ya.