3 min read

#82. The Winback Flow Part 2: How to Segment your Email List for Flows and Campaigns

Written by Team Flowium
3 min read

The Winback flow might be the most profitable in your entire email marketing strategy. These emails are a powerful tool to turn all those one-time shoppers into lifelong customers.

But what should these emails say? And when should you send them? And who should you send them to? Find all these answers and more in this week’s episode of Email Einstein.

Mad scientists Vira and Alissa return to finish up their mini-series on Winback flows. Join them for a deep dive into two powerful methods of segmentation. These strategies help you leverage customer analytics to ensure your flows keep your readers coming back for more.

You’ll learn

  • How an RFM Matrix can help categorize and target your Winback emails
  • How to identify your most valuable lapsed customers & bring them back in 
  • A tried-and-true timeline to reengage one-time buyers. 
  • Why predictive analytics is so powerful for your Winback flow

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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