The age-old marketing question, acquire new customers or retain existing ones?
The numbers are in. And the Email Einsteins are here to settle the debate. When it comes to eCommerce, return customers are your best friend. Your money makers. As little as a 5% increase in customer retention can yield up to a 95% increase in revenue!
Enter: the Win-Back flow.
In part 1 of our multi-episode series, Vira and Alissa share 3 brand-new strategies to hone your win-back flow and turn one-off-shoppers into lifetime loyalists. The key? Understanding your customer’s experience. After today’s episode, you’ll have the tools to target specific moments when subscribers disengage and bring them back in to stay.