3 min read

#81. The Winback Flow Part 1: New Winback Strategies to Try in 2022

Written by Team Flowium
3 min read
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The age-old marketing question, acquire new customers or retain existing ones?

The numbers are in. And the Email Einsteins are here to settle the debate. When it comes to eCommerce, return customers are your best friend. Your money makers. As little as a 5% increase in customer retention can yield up to a 95% increase in revenue!

Enter: the Win-Back flow.

In part 1 of our multi-episode series, Vira and Alissa share 3 brand-new strategies to hone your win-back flow and turn one-off-shoppers into lifetime loyalists. The key? Understanding your customer’s experience. After today’s episode, you’ll have the tools to target specific moments when subscribers disengage and bring them back in to stay.

You’ll learn

  • 3 new strategies to reach your one-time-buyers and lost subscribers. 
  • How to use feedback surveys to re-engage your list. 
  • The perfect length for your win-back flow.

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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