With 7 out 10 shoppers abandoning their carts, abandoned cart email automation becomes vital to your store’s success.
But although abandoned cart emails promise a tempting 30% conversion boost, creating an effective email strategy is not that easy.
This week’s episode is for you if you’re looking for ways to optimize your abandoned cart and make it work for your eCommerce business.
You’ll learn
- When to send abandoned cart emails
- Elements of an effective abandoned cart email strategy
- Abandoned cart emails – best examples
Resources
Meet your hosts

Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.