Podcast
3 min read

Top 5 Email Marketing Trends to Watch in 2025

Written by Vira Sadlak
Podcast
3 min read

After nearly a year-long break, Andriy and Vira, our email marketing experts, re-energized and ready to dive into the world of email and SMS marketing.

In this episode, you will get a portion of the top five email marketing trends to keep an eye on for 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll touch on the importance of email accessibility, ensuring your emails reach every audience member effectively.

Stay tuned for monthly episodes packed with value to elevate your email marketing.

You’ll Learn

  • The latest news and funny stories from Andriy and Vira
  • The importance of optimizing emails for AI interpretation
  • How interactive elements can engage your audience and create a memorable inbox experience
  • How AI can automate and enhance your discount strategies, subject line testing, and more
  • Why it’s crucial to optimize for dark mode in 2025
  • Best practices to make your content inclusive and user-friendly

Resources Mentioned in This Episode

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Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk

Andriy is an Email Marketing Consultant and CEO of Flowium

According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

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