Did you know that 1 in 12 men and 1 in 200 women experience some form of colorblindness? Or that 5-10% of the population is Dyslexic? Or are 65% of people who experience hearing loss under retirement age?
More common than you thought, right? Us too.
Accessibility is a crucial part of creating a welcoming and positive customer journey. If you ignore the rules of accessibility online, there’s a good chance your readers could suffer.
In this very special episode, we’ve got Megan Boshuyzen in the lab! She’s a senior developer at Pathwire who’s here to share the ins and outs of making your emails more accessible. A few minor tweaks to your processes can make all the difference for any of your customers living with (dis)abilities.
About today’s guest
We met Megan Boshuyzen at UNSPAM and she gave an amazing talk on accessibility in email (how to optimize your emails for those living with (dis)abilities.) She’s currently working for the Harold Grinspoon’s Foundation’s flagship program PJ Library, a program that sends free children’s books each month to families raising Jewish kids. The program serves Jewish families across all major continents, sending out nearly a million books a month!
Since starting at the Harold Grinspoon Foundation, Megan has overseen the growth of the foundation’s email program, bringing it from around 10 routine emails a month, to 40+ emails a month, designing and developing parent and grandparent emails, grant opportunities, and solicitation campaigns.
You’ll learn
- The basic guidelines for improving accessibility in your emails.
- The importance of Alt-text for your images in emails.
- How to choose colors, fonts & graphics to assist visually impaired & colorblind readers
- How to write for screen readers.
Some of the questions we ask:
- What are a few things that you should consider when designing accessible emails?
- What is email accessibility? Why should email accessibility be on your radar?
- What are screen readers and how Do Screen Readers Work with Emails?
Links mentioned in this episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Taggart
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
