This week the Mad Scientists are in the lab cooking up an exciting batch of new content for 2022. To tide you over, let’s rewind the clocks a year and break down (again) the best ways to turn those one-time holiday shoppers into loyal return customers!
Return customers are your real moneymakers. They are 9 times more likely to convert than new leads and spend 3 times more on average than one-off customers! But how do you entice them to come back when the sales and holiday excitement have worn off?
That’s where the Email Einsteins come in. Your hosts Vira and Alissa, break down their most effective strategies to make the most of all those new shoppers you gained during Black Friday & Cyber Monday. Let’s make the most of all those new one-off shoppers.
You’ll learn
- One underused strategy to entice shoppers to come back for more.
- How to set up an effective post-purchase flow.
- Two loyalty programs & how to implement them effectively.
- Our tips for adding value to your customers beyond selling great products.
- How to master the cross-sell and the up-sell in your flows.
Links mentioned in this episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Taggart
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
