To win your customers’ hearts and earn their attention, blasting sales campaigns won’t cut it. Instead, you need to turn your emails that your customers routinely go through and trash into memorable experiences they can’t wait to get in their inbox.
But coming up with consistently good content isn’t so easy.
Event and holiday calendars are every marketer’s best tool when you run out of fresh ideas for campaigns.
In this episode, we cover different holidays and events you can use for your campaigns in February to make your customers fall in love with you.
You’ll learn
- The events happening in February and how you can connect them with your brand
- Tips on how to create content your customers look forward to seeing in their inbox
- How to turn events and holidays into memorable content pieces your subscribers will love
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
