Our special guest for this episode of Email Einstein is Marcus Sheridan, a highly sought-after international keynote speaker and “web marketing guru”. Listen to the episode to dig some sales & marketing gems and to learn how to build trust with your eCommerce customers.
About today’s guest
In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.
Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.
Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.
Connect with Marcus using his email marcus@marcussheridan.com or his Linkedin page.
Some of the questions we ask:
- What is “They ask, you answer”? Where did the philosophy of “They Ask You Answer” come from?
- Does “They Ask, You Answer” philosophy work for all kinds of businesses?
- Which subjects move the needle the most when it comes to content creation – specifically for eCommerce brands? What’s the big 5?
- Are there any questions you should avoid answering as a business?
- What is the best type of content to get your message across?
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
