3 min read

#78. 4 Golden Rules of Effective Segmentation in 2022

Written by Team Flowium
3 min read
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Happy New Year to all our Einsteins!

We’re kicking off 2022 with a crash course on your most powerful email marketing tool: segmentation.

We believe in segmentation so strongly that we made it our company motto: “We deliver the right message to the right person at the right time.” In this episode, we’ll teach you how to do just that.

Vira and Alissa share the best ways to divide your list and ensure every email you send is relevant, engaging, and profitable. Our 4 golden rules give you a practical foundation so you can start building your segmentation strategy right away!

Let’s get started.

You’ll learn

  • Why segmentation is no longer optional in 2022. 
  • The 6 essential segments you can create for your core audience. 
  • The importance of planning your segmentation strategy early.
  • Why you should remove unengaged subscribers ASAP.

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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