Converting one-time buyers into repeat customers is not an easy feat.
The key to getting it right is being relevant and consistent.
Show your customers you understand them and appreciate their choice – and then showcase the products they find valuable regularly and in a strategic way.
One of the best ways to do that is setting up automated email sequences – they’re relevant by default and consistent because they’re automated.
Since automated emails are only triggered and sent when your customer performs a certain action – such as browsing through your new collection or placing but not completing an order – they’re relevant by default.
Sadly, they are one of the most overlooked pieces of an email marketing program, even though they’re more likely than anything else to make money while you sleep.
In this week’s episode, we cover the exact email automations (aka flows if you’re using Klaviyo) that you can set up to nurture your 1-time buyers into loyal customers.