Converting one-time buyers into repeat customers is not an easy feat.
The key to getting it right is being relevant and consistent.
Show your customers you understand them and appreciate their choice – and then showcase the products they find valuable regularly and in a strategic way.
One of the best ways to do that is setting up automated email sequences – they’re relevant by default and consistent because they’re automated.
Since automated emails are only triggered and sent when your customer performs a certain action – such as browsing through your new collection or placing but not completing an order – they’re relevant by default.
Sadly, they are one of the most overlooked pieces of an email marketing program, even though they’re more likely than anything else to make money while you sleep.
In this week’s episode, we cover the exact email automations (aka flows if you’re using Klaviyo) that you can set up to nurture your 1-time buyers into loyal customers.
You’ll learn
- What “win-back flows” are and why they’re crucial to converting new customers into 2X buyers
- What emails to include in a win-back flow
- “Refill Reminders” and to get your customers to buy again
- First purchase anniversary
- Sunset Flow
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
