When you’re an eCommerce brand, it may be tempting to focus on creating “pretty” emails that look like glossy pages of a fashion magazine.
But the hard truth is, even the most jaw-dropping designs won’t save you if your emails aren’t built to convert.
In this episode, Vira and Alissa share the 4 proven eCommerce conversion rate hacks that they’ve learned over the years of working with eCommerce businesses across dozens of different industries.
So if you’re not sure why your emails aren’t converting the way you’d hoped, or wish your conversion rate was higher, this episode is for you.
- When to use a percentage- and when a dollar- based discount
- How to communicate value in subject lines without sounding tacky or cheesy
- Recent data privacy changes and how they’ll impact your email marketing efforts
- What is dynamic content and how to use it for higher conversions
Links mentioned in this episode
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.