The “churn risk segment” identifies customers that no longer open your company’s emails and have stopped using your services. We can use this segmentation to test the likelihood of a customer or demographic to stop purchasing from you.
In this episode, Vira will explain the details of the churn risk segment. This episode will give you actionable information on how to minimize and win back lost customers.
- What a churn risk segment is
- How to use churn risk segmentation for your business
- Strategies to combat the churn risk segment
Links mentioned in this episode
Meet your host
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.