3 min read

#112. Identifying and Using a Churn Risk Segment

Written by Vira Sadlak
3 min read
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The “churn risk segment” identifies customers that no longer open your company’s emails and have stopped using your services. We can use this segmentation to test the likelihood of a customer or demographic to stop purchasing from you.

In this episode, Vira will explain the details of the churn risk segment. This episode will give you actionable information on how to minimize and win back lost customers.

You’ll learn

  • What a churn risk segment is
  • How to use churn risk segmentation for your business
  • Strategies to combat the churn risk segment

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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