3 min read

Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources)

Written by Vira Sadlak
3 min read
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Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Let’s dive in!

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

You’ll Learn

  • Understanding GIFs: pros, cons, and strategic moves for successful email marketing

  • Increase clicks: how to craft compelling emails with GIFs

  • GIFs that pass spam filters: Ensure deliverability without losing engagement

  • Weighing the pros and cons of GIFs in email signatures

  • GIFs demystified: Top resources for impactful and relevant content

  • And more!

Resources Mentioned in This Episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk

Andriy is an Email Marketing Consultant and CEO of Flowium

According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

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