In this exciting episode, Email Einstein host Vira, Flowium’s CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies.
Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level, even if you’re a one-person team or a startup. Get ready for expert tips, insider reveals, and super engaging discussions.
About today’s guests
Andriy Boychuk, Founder & CEO @ Flowium
Before launching Flowium, Andriy spent 9 years working in corporate America, advancing from a junior position to Senior Project Manager at the Clarient Group. In 2017, he created Flowium to help businesses realize the full potential of email marketing. Since then, he’s pioneered strategies to translate a strong customer retention ground game into stable revenue growth.
Irina Lipan, Head Copywriter @ Flowium
Irina Lipan, Flowium’s Head Copywriter, graduated from the Haskayne School of Business in 2018 with a Marketing specialization and a passion for writing. Since then, she’s crafted branded content for startups, engaged readers with her literary pieces, and pursued her own passion projects. Native to Canada, Irina embraced a nomadic lifestyle after joining Flowium, enjoying the flexibility, career opportunities, and growth that her role offers.
You’ll learn
- How to leverage AI to understand your target audience better
- AI hacks for startups: how to elevate email marketing for 1-person teams
- Vira’s data analysis tricks: master large data sets for impactful campaigns
- Uncover the ultimate customer insights with Irina’s AI-guided discovery process
- Andriy’s daily exercise to be on top of his email marketing game
- Sneaky segmentation: Andriy’s secret to outsmarting competitors
- AI vs. copywriting: our team’s take on common myths
- Exclusive bonus reveal: announcing our next guest
Some of the questions we ask:
- What are some effective ChatGPT prompts?
- How can AI be used for SEO optimizations?
- What are the current applications of AI in email marketing?
- How to analyze subject lines effectively?
Links mentioned in this episode
Meet your host

Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
