The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
A recent rebrand had outpaced their retention marketing, leaving campaigns and flows visually and tonally misaligned with the new brand identity, weakening customer engagement and brand loyalty at exactly the moment consistency mattered most.
A 44% increase in attributed email revenue compared to the prior year, a 27% increase in placed orders from campaigns, and a 153% increase in flow click rate, a signal that the realigned brand experience was resonating with customers, not just being seen.
Every campaign and flow was rebuilt from the brand's new visual identity and voice closing the gap between the site experience and the inbox experience, so customers received one consistent brand across every touchpoint.
New post-transaction touchpoints were layered into the lifecycle to extend engagement past the sale, giving the brand a system for driving repeat purchases instead of a one-time campaign push.
The result: a brand that had just invested in a rebrand now had a retention system that matched it and the revenue to prove the alignment worked.
Explore email designs that showcase style and turn clicks into conversions.
Between game-changing food products, out-of-the-box beverages, and more, we’ve had the pleasure of working with a diverse range of CPG brands. Take a look at what our satisfied customers have to say about working with Flowium!
I worked with Flowium on a Mailchimp to Klaviyo migration. Andriy is very methodical and good at what he does. He lays out a plan and sticks to it, but most importantly he makes you stick to the plan as well. He will push a project forward even if the going gets tough and he does not give up.
Andriy was always willing to get on a call and talk things through and he is concerned with making sure that you feel good about where the project is and if you're not, he'll fix it. I highly recommend Andriy.
Working with Flowium has really been a breath of fresh air. We have worked with many agencies over the years and it's rare to have such a pleasant experience.
Andrea is on the ball and fantastic and the results have been quite good too. We are very satisfied.
Flowium has the process and tools dialed in to make working with them extremely efficient, coupled with great email design and strategic advice.
Would definitely recommend.
Flowium helped my company create the foundation of our automated emails and list segmentation which continue to perform and bring in extra revenue today.
Their team was a pleasure to work with and I'd recommend them to anyone who wants to expand their email program.
I've enjoyed our collaboration with Flowium! Sydney and the team are very friendly, fully responsive and extremely organized.
They've been a pleasure to work with and I would highly recommend their services.
Whether it’s an enticing innovation, a food item made with quality ingredients, or a better beverage, we’re happy to support these businesses and their growth. Take a peek at some standout collaborations!
