The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
The BFCM Email Teardown You’ll Actually Enjoy Watching | Join Customer.io x Flowium LIVE | Nov 6 @ 2PM EST – Save Your Seat!
Email had never been part of the brand's marketing mix, so there was no infrastructure to capture the revenue and repeat purchases that channel could unlock.
Email revenue for the beauty brand grew from 25% to 37% of total revenue. This growth was supported by a 132% increase in list size and a 152% increase in the opt-in form submission rate, from 3.3% to 8.3%, following the launch of updated on-site forms.
A full retention system was built from scratch, including strategy, copy, branded design, and coordinated SMS, giving the brand infrastructure where none existed before.
Acted as an extension of the company's team to successfully navigate and execute a complete rebranding process for the brand twice.
Updated opt-in forms drove list growth, while advanced segmentation ensured that growth translated into relevant, revenue-driving messaging rather than just a bigger, less-engaged list.
Explore email designs that showcase style and turn clicks into conversions.
Between organic skincare, revolutionary beauty formulas, and luxurious sun care, we’ve worked with a broad spectrum of beauty clients. Take a look at what our satisfied customers have to say about working with Flowium!
Our sales through non-paid channels have increased dramatically. Before Flowium our email flows were a handful of post-purchase emails designed to address specific concerns, but the emails set up by Flowium have given us the ability to convey our brand identity in a more positive and coherent manner.
They have also segmented out our audiences much more effectively, so we are able to target specific purchasers with emails that are relevant to their experience.
With my experience with Flowium. An absolute pleasure to work with, but most of all — they deliver results. More than 30% of our sales have come from their emails! I’ve hired them for multiple projects at this point and I’m always impressed with how knowledgeable and professional they are.
In short, they’re great at what they do.
While we did run into a hiccup with the preferences/unsubscribe page not working & subscribers not being able to unsubscribe which upset some of our contacts.
The Flowium team addressed the issue quickly & provided detailed videos of how to implement the new page on our end.
Incredible team, highly skilled! Grateful to come across them!
I loved the team's ability to understand my brand needs and their ability to execute them so comprehensively.
From cosmetics companies making waves in the industry to personal care brands giving a whole new meaning to bespoke products, we’ve been fortunate enough to support these businesses and their growth. Explore some collaborations that take the cake!
