When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation. Marketers who use segmented campaigns see as much as a 760% increase in revenue.

But segmenting your list is easier said than done, especially if you’re just starting out.

In this podcast, Vira and Alissa cover some of the basics of segmentation and share actionable tips on how to use it to boost your sales through email. 

Listen here or tune in on Apple Podcasts and other platforms.

Have a question you want us to answer on the podcast? Send it to flowium.com/ask

Additional resources:

→ Creating Master Segment in Klaviyo

→ Klaviyo Segment In Depth explanation

→ Email preference segments in Klaviyo