Zero-Party Data is All-important in 2022!
Zero-Party Data is information about your customers that is hard to infer or buy from a user. With cookies becoming less effective at gathering data, getting information directly from your customers will help you build brand loyalty, target the right people, and make more sales!
This week on Email Einstein, we’re back in the lab with a super exciting episode and guest! Gen Furukawa is the co-founder of Prehook, a leading quiz platform for Shopify merchants. This week we’re talking about how you can implement quizzes at every stage of your buyer’s journey to gain valuable data, engage your customers, and really boost those conversions!
Let’s get into this great episode!