Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful.
From established luxury brands like Louis Vuitton, to new brands like Sugarfina, selling exclusivity online has become a requirement for high class companies that want to stick around.
But their tactics aren’t only for those offering supple handbags or delicious designer treats – the language of luxury is one that every brand should learn to speak.
In this episode, Alissa and Vira share the 3 tactics to sell high-ticket products. Tune in to learn what they are.
- How often to send emails if you sell a luxury product
- How to keep the quality of your emails consistent with your products and customer experience
- How luxury brands are redefining the language of luxury today to serve millennials and gen z
Links mentioned in this episode
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.