#134. Use Transactional Messaging to Level Up Your eCommerce Business | Podcast

Vira: 0:40

Hello, hello everyone, and welcome back to Email Einstein, the podcast by Flowium. I’m your host, Vira Sadlak. I am an email marketer at an agency called Flowium. We love email marketing, we love ecommerce, and because we love what we do, we want to share our insights with you. Delivering the right message to the right person at the right moment. That’s what we do here at Flowium. And I’m very, very excited about today’s guest because in a way, we will be talking about delivering the right message to the right person at the right moment. But before I introduce the guest, I have a few really interesting facts for you to learn. Did you guys know that transactional emails such as order and shipping confirmation. So transactional emails, they can have actually open rates upwards of 80%. And moreover, 64% of the customers, they find the order confirmation emails as one of the most valuable communication means during that customer journey. And that’s actually a fun fact because today we will be talking to Blake Imperl from Wonderment, and that’s what we will be discussing today. We will be talking about all shipping, all things shipping and order confirmations. And we will be talking, as I said, to Blake Imperl, head of marketing and actually a podcaster himself. So we will link all of the links in the description. For those of you who don’t know, the Wonderment is actually not just an order tracking app. It’s actually the app that helps you manage your 3PL, send delay notification, trigger different review requests, and so much more. Say hi, Blake. That was a long intro. I apologize for that.

Blake: 2:23

Vira, how are you? It’s so great to be on the show. Thank you for having me. It’s a pleasure, and I’m really excited to chat all things transactional today with you.

Vira: 2:31

Let’s do this. But before we go to all of the juicy questions, let’s play a little Q&A game, like this or that game, just to get to know you better. Okay?

Blake: 2:41

Awesome.

Vira: 2:41

Cool. Okay. East Coast or West Coast?

Blake: 2:44

Oh, West Coast, without a doubt.

Vira: 2:46

Yep. West Coast person myself. So yes. 100%. I might be biased, but yeah, West Coast all the way. Shopping online or shopping offline?

Blake: 2:54

You know, I think I sit somewhere in the middle because some days I love nothing more than to go pop on Amazon, my favorite D2C brands, shop online. But then there are days where I just like to touch things and make sure that I’m buying what I like. I’m a little tall, a little lanky, so things don’t fit me very well. So I’m like on that side, always going in and buying stuff in person. Um, but it really depends on the day.

Vira: 3:15

Cool. Okay, then Shopify or WooCommerce?

Blake: 3:18

Oh, both great platforms, but I would say Shopify just because it’s what I know best, but both great platforms.

Vira: 3:25

Email or SMS?

Blake: 3:26

I think my Attentive family would hate me if I didn’t say SMS, but I’m going to go against it. I’m going to say email. I came up as an email marketer, always been a believer in the channel and it’s never going to go away. So email, yeah, 100%.

Vira: 3:39

Cool. Okay, sorting by price or by rating?

Blake: 3:43

Oh, wow. That’s a really good one. I tend to not believe reviews as much these days and ratings. I feel like there’s a lot of kind of, uh, bad actors going on. Um, so I would probably say price, but, you know, I, I think it’s, it kind of depends on the brand. I, I think so. Some brands have great reviews. Some brands, like on Amazon, for example, typically don’t. So, uh, yeah, I hate to say in the middle again, but I’m kind of in the middle on that.

Vira: 4:06

Okay, cool. And the last one, if there was a song playing every time you entered the room, what would it be?

Blake: 4:13

Another One Bites the Dust by Queen. Love that song.

Vira: 4:16

That’s a good one. That’s a good one. And you’re actually not the only guest who had that answer. We have at least 2 with that same, like, now when I think about it. But that’s a good song. That’s a good song for sure.

Blake: 4:27

Yeah. Great beat, great rhythm, all the above.

Vira: 4:30

Yeah. Yeah. Okay, cool. So let’s go back to the basics, as they say. What is wonderment.com? What do you guys do and what makes you awesome?

Blake: 4:40

Yeah, for sure. Well, Wonderment in a nutshell is the easiest way for you to proactively set expectations on things like shipping timeframes, automatically update things like with delays, measure, I’d say, shipping expectation versus reality across the business, which is really important for e-commerce brands and a lot more. But we are a retention Swiss Army knife and a lot of awesome brands who do CX differently use us like The Ridge, Kith, Jones Road Beauty, Girlfriend Collective, and so many more. But our platform really helps to de-stress CX and retention teams, delight customers, and, and drive a lot more revenue. Our entire team too is comprised of e-commerce experts from platforms that you might know, like Klaviyo, Attentive, HubSpot, other companies like Drizzly, Wayfair, and myself and a couple others are actually former customers of Wondermint who came to work here just ’cause we liked the product so much. So we just have an amazing product team. We’re really focused on building cool stuff every day for our merchants.

Vira: 5:36

Cool. Cool. What would you say are like the main reasons why brands should, why brands should look into using a software like yours? What are the main reasons of like providing that order tracking experience to the customer in the first place?

Blake: 5:52

Yeah, I think it’s really important to kind of set the stage for like why transactional matters. And you outlined a lot of that already. You know, the engagement rates are really one of the pieces of like why this stuff matters. But I think D2C like prides itself on experience. Brands obsess, I think, over owning like every part of the product from the onsite experience to packaging and everything in between. And when you look at like Amazon and D2C, one of the only differences of why a customer shops D2C is the experience.

Vira: 6:19

Mm-hmm.

Blake: 6:19

You know, we’re here in 2023. I don’t have to beat that horse, but acquisition is more expensive. Companies are focusing more than ever now on lean profitability.

Vira: 6:28

Mm-hmm.

Blake: 6:28

Post-purchase retargeting is more expensive. You know, CX and retention teams being asked to do so much more with less and a lot of less headcount in some ways too. And I think, you know, this D2C flywheel is focusing more than ever on maximizing lifetime value out of every customer. And many of the ways in which brands have done on this historically, you know, doubling down on retention channels, which is great. But I think there’s a heck of a lot more when you look at the transactional channel and why a solution like Wondermint is so critical now. It’s, you know, every part of a D2C experience has been optimized, but the area that really hasn’t been is the shipping experience. But this is like one of the most critical parts. Once that person hits the buy button, there’s this gap or lag really in opportunity from hitting that buy button to the product arriving. And this is the transactional experience. And so, you know, having been an afterthought for a while, this really is a goldmine for engaging. You mentioned, you know, the open rates, click-through rates, all that stuff. But also it’s the opportunity for us to provide helpful information, educate customers, and engage them and even drive revenue in a really great and tasteful way, which, you know, I’m definitely happy to speak to stats about that. But historically, D2C brands have been doing, I think, the bare minimum here. So maybe they’re sending something like an order confirmation, maybe the order has been shipped or delivered email, But the disconnect is that these messages, even bare minimum, are linking to a carrier site like a DHL, a USPS, a FedEx.

Vira: 7:50

Yeah.

Blake: 7:50

So we don’t own that traffic and we’re sending all that away and we’re missing out on 4 to 5 site visits per customer per order, which is just massively lost opportunity. So, you know, this is really where brands can tap into a lot of opportunity. And the brands that are doing CX differently are thinking about the transactional channel as a way to, yeah, like I mentioned, engage the customer, educate them. Provide helpful information. Um, and even, you know, things that we’re seeing as a result, obviously the engagement stats are great, but more importantly too is CX metrics that we’re seeing correlation with, like CSAT, NPS, eliminating buyer’s remorse, reducing support burdens. And yeah, the revenue piece of this as well. So there’s a lot to unpack and dive into, but I think at the onset it’s really just, this is one of the final opportunities I think for merchants to optimize a piece of the D2C experience that has so much more. to be squeezed out of.

Vira: 8:42

Yeah, 100%. Yeah, and I mean, you kind of, as a brand, you kind of want to meet customers’ expectations. And 97% of customers, I read this survey somewhere that 97% of customers, they kind of expect the ability to monitor their orders throughout every step of that shipping process and shipping journey. So you kind of have to provide that information, but also that revenue-generating aspect. It was very surprising. I have a client who has Wonderment and we basically send those emails from Klaviyo and we can definitely talk about it later. But our order confirmation emails or shipment created emails or stuff like that, they do generate revenue. And I never thought of those tools as the tools to generate revenue, but they have such crazy open rates and click-through rates. It’s insane. And they do actually bring that additional revenue, probably because the entire journey is so smooth and seamless. simple. And what I also like about the tools like yours is that it actually almost creates that single experience, almost like an omnichannel experience. You have those beautifully branded shipping alerts. They feel very on-brand and you don’t feel like you’ve been bombarded from different platforms with different emails or different people talking to you. Everything feels very smooth, very on-brand. And that’s the aspect that I personally enjoy a lot with, uh, apps like yours.

Blake: 10:18

I, we, we appreciate that. And, and it’s, um, it’s one of my favorite things to see is to go into a customer’s, uh, Wonderment flows and see, you know, 4 or 5, even 6-figure monthly revenue being driven from transactional messaging. You know, and it’s, it’s twofold. I think it’s these messages just naturally get folks to come back to the site. But the really, I think like the, the magic or the glue of it all is the branded order tracking page, which, you know, I had mentioned like Historically, we were losing a lot of that revenue by sending customers to a carrier site. But when we have this tracking page and it’s optimized in a way that I’m happy to unpack what that looks like, but the tracking page is really, I think, where the rubber meets the road for revenue. But it’s not even just the revenue side of it that is so impactful. I think like to the retention team, it definitely matters. But like on the CX side of the house too, like customer service, you know, we’re seeing brands save thousands of dollars every month by not having to answer where’s my order tickets, which, you know, is also like one of the awesome benefits of a solution like Wonderment is like we serve the retention team very well on the email and SMS side, but also on the, you know, just customer service side. It’s, it’s the support savings, it’s the extension of, you know, all those metrics like NPS and CSAT. So there’s so many little things I think that kind of on the onset you don’t think about with transactional messaging, but it can be so, so important.

Vira: 11:36

Yeah, yeah. Those like customer complaints or like inquiries about the shipping updates, they can actually be very costly, especially like in the long run. And I mean, it’s good news that you can actually Like with e-commerce tracking apps like yours, you can actually have significantly fewer of those like inquiries. So you probably like don’t even need to hire as many people to take care of those complaints or inquiries, which is pretty cool if you ask me.

Blake: 12:05

Absolutely. No, it’s, uh, it’s, it’s great to see, you know, and I think it’s, um, it goes back to a lot of the triggers that we enable. Um, and, uh, I think we might be talking about that a little bit later, so I won’t give away too much, but there’s just a lot of little things too that Having these flows set up in Klaviyo and the different triggers of the different shipping cycles is really kind of like the big unlock for reducing those support tickets as well.

Vira: 12:26

Yeah. And since we started talking about Klaviyo, what do you think is the best platform to send the transactional emails from, like Klaviyo or Shopify? Because I know there are pros and cons in both of those platforms as a means of communication. What do you think? Should you send your transactional emails from Klaviyo or from Shopify?

Blake: 12:46

It’s a great question. I think it depends. And I, it’s like every, every answer in e-commerce I think is it depends, I guess. But I think my, you know, my default is yes, Klaviyo 100% is going to be the better option. But for some merchants who just, you know, want an out-of-the-box solution, maybe they don’t have an email marketer in-house, or maybe they’re just strapped for time. Shopify can get you, you know, a good bulk of the way there with just plugging in a solution like Wondermint that will give you your tracking page to link from all of these different updates. But Klaviyo is going to give you the deepest, you know, functionality. We’re really proud at Wonderment to have the deepest and most advanced Klaviyo integration in our category. But Klaviyo is going to give you that customization. It’s just like any other email that you would design in Klaviyo. We send over 30 line items of information to Klaviyo, which gives you an insane amount of personalization that you can unlock, but also the triggers that you can really set throughout that shipping cycle. You’re also going to get obviously full access to Klaviyo’s advanced segmentation. So business logic might be like, First-time versus returning customers getting different shipping emails, or maybe you have other segments that you’d like to, you know, high AOV versus low AOV, or, you know, different things. Also A/B testing. So if you’re really, you know, granular, you want to optimize. You’re also going to get access to in Klaviyo all the performance insights on your transactional messages, which with a platform like Shopify, you’re a little bit in the dark on that. So if you care about seeing open rates, click rates, which any email marketer should, you know, you’re, you’re, you know, really want to have this set up in Klaviyo. And thankfully with a solution like Wonderment too, like we really make sure we give you best practice templates out of the box, make sure you’re set up and remove that barrier to entry. But at a bare minimum, if you don’t have time, Shopify can be a great kind of training ground for you to at least get part of the way there on your transactional strategy.

Vira: 14:37

Yeah, for me, like the biggest perk of having transactional emails being sent from Klaviyo is you kind of have like one central view of everything, of all of your customer communication, right? So you see like when customers’ emails are being sent, you kind of see whether or not they’ve opened, just like you mentioned, you can then segment based on their interaction with an email. When you have, when in the case when you have like different platforms and the platforms like don’t talk to each other, you have a very like incomplete picture of what customer is receiving, when they are receiving this, how they’re interacting with that email. So there’s definitely a benefit of having everything like in one place and fully like customizable emails is another like big reason why I prefer to have those emails in Klaviyo and not on Shopify because you have more control over the branding and customization.

Blake: 15:39

Absolutely. And I think, you know, when we have a whole swipe file of emails or like best practice transactional emails and almost all of them are built in Klaviyo, it’s just the ability, yeah, to have the full builder there to be able to port in your designs, make it super simple. So you’re gonna get the branded look and feel of it.

Vira: 15:56

Mm-hmm.

Blake: 15:56

One of the cool things that I, I was chatting with a customer the other day, um, Casely, they’re, they’re a phone case and accessories brand, and they were actually leveraging some of the different integrations within Klaviyo and having Wonderment there to kind of be the brain of, of the shipping experience. So like they were mentioning Gorgias, for example, and some of their customer, uh, suppression lists. So if someone has an open ticket or You know, so on, but also knowing some of the shipping kind of stages. So if they had an order that was maybe stalled or a delayed order, they had an open ticket, and then being able to feed all that information and then actually have some of their either automations in Klaviyo be informed based on those Wonderment triggers or, you know, different campaigns that they were sending, make sure that, making sure that they were suppressing some of those customers too. So it sort of like kind of brings a little bit more intelligence too, to, I think, to your overall Klaviyo strategy. So like there’s some additional benefit I think there too around segmentation and personalization too.

Vira: 16:48

No. Wow, that’s so cool. I really liked the PDF, like the guide or the playbook that you have on your website. And in that playbook, you talk about the core 7 transactional email journey emails. Can we like briefly touch on that? And just so people understand what kind of emails or flows can be sent. from Klaviyo using Wonderment?

Blake: 17:46

Totally. Yeah. Happy to unpack those. And I’ll say too, there are more than the 7, but these core 7 are going to be like the majority of what any Wonderment customer would set up out of the box. So if you have additional business cases, we’re definitely— we support a lot more. But these core 7 are going to be at a basic kind of give you that whole customer experience. And it starts with order confirmed, you know, pretty standard. You know, you’re going to probably send this still through Shopify, but we have some merchants who will bring this into their Klaviyo account. But where the Wonderment triggers really start Shipment created. So this is an order is ready to ship. We see a lot of engagement here on this message. So, you know, it’s being packed, it’s being picked, the customer’s excited and they want to hear about this. So this is a great email to send and kind of, um, we see a lot of like educational content being kind of included in emails here. All of these, by the way, as I mentioned too, are going to link back to an order tracking page on your website that Wonderment helps you host. But so that’s the first one. Shipment picked up. So this is out, uh, the shipment has been picked up. It’s, it’s, it’s being delivered now. So this is another great moment to just be like, hey, your stuff’s on the way. Get them excited. We see a lot of engagement here too. Again, like these are things that customers want to know that their stuff’s on the way to them. They spent money with you, you know, they’re eager to get their stuff. So a great email to send. Another one too that might happen during the journey, and this is something that you’ll get in the Klaviyo setup and not in Shopify. So it’s another reason why people will use Klaviyo is we have something called a stalled shipment flow.

Vira: 19:10

Mm-hmm.

Blake: 19:10

So this is like if there’s a delay. Maybe inclement weather, maybe the package wasn’t scanned, which is super common actually. Like, uh, uh, carriers might not scan and update it. So if it’s been 72 hours and there’s been no update, for example, we’ll send a stalled email notification saying like, hey, your order has, uh, been delayed. Rest assured we’re looking into it. It’s out for— it’s gonna be out for delivery soon. We’ll update you if anything changes. This single email right here is a game changer for CX. Um, it can reduce a lot of the where’s my order tickets that, uh, you know, can burden CX teams. So this one, happy to come back to this one, but this is a super, super important email that we love to set up for customers. Out for delivery. That’s another one, pretty self-explanatory, but this is a great hype builder email. Shipment delivered. This is where we see a lot of revenue pickup here. So like once someone’s gotten something, they’re usually checking in that— They’re usually seeing that tracking page. Um, maybe they’re at work, maybe they’re out, they wanna make sure it hit the doorstep. They come to the tracking page, maybe there’s a, an upsell, you know, maybe you’ve got rebuy set up with your tracking page and it can personalize, you know, based upon, uh, you know, or products you’ve already purchased, but really great email to, to drive additional revenue. And then lastly is a review request. And this is actually something that Wondermint helps to inform your reviews platform. So a lot of review platforms in like the 2010s were just like, hey, like 10 days after purchase, 14 days after purchase, let’s send that request. It’s a pretty barbaric approach when you think about what we have now with technology. And so what we do is we actually are the brain that tells your Okendo, your Junip, your Stamped, whatever platform you’re using, hey, this package has been delivered. Let’s send the review requests, you know, X amount of days later. So it just gives you a much more informed starting point of when to trigger that review. But I would lump that into the transactional experience because it’s, it’s still something that’s being triggered based upon that Wondermint information. So that’s kind of like the core 7 at a high level of what emails really drive all that engagement.

Vira: 21:37

That’s so interesting. How is SMS customer journey is different from email? Like what are the key SMSs that you send during that journey?

Blake: 21:46

Yeah, for sure. It’s pretty similar. SMS is something I’m very, very bullish on from a transactional standpoint. You’re going to have all the same triggers that you would in your email, but add up kind of SMS is something that customers will use a little bit more sparingly. So it might be things like shipment creatives. So when it’s about to be shipped, when the package has been shipped, if there’s been that stalled delivery, out for delivery, or delivered. These SMSs though are probably my favorite part of a transactional setup because not only are they, you know, really high in demand, I think Attentive ran a survey and I think 90, 97% of consumers they surveyed wanted transactional SMS.

Vira: 22:25

Yes.

Blake: 22:25

And it was the number one requested type of message ahead of customer service, promotions, content. So this is like the message that customers really want to receive. They also actually have an astoundingly low opt-out rate. I think about 0.1 to 0.3%. When you look at traditional SMS automations, you know, that’s half a percent to 2%.

Vira: 22:46

Oh yeah.

Blake: 22:46

Campaigns, 2 to 5%. So these are very much value-add messages. Many folks too, you know, want to know where their order’s at. They like the idea of tracking it on their phone. Um, it’s a great list growth strategy too. If you can call out to a customer, hey, track your order over SMS. Great way to actually grow your list without giving a discount. So some food for thought there. But also it just really keeps them opted in longer as well. And, you know, like we’re, we’re really, we’re really bullish on the fact that like if you can give customers more reasons to stay on the SMS list, like tracking their order, it just breaks through the marketing kind of jargon that I think SMS has really fallen victim to. But within these 5 triggers, I think too, we’re seeing customers drive 4 to 5 figure monthly revenue from transactional SMS.

Vira: 23:28

Mm-hmm.

Blake: 23:29

So again, like it’s a big piece of the revenue conversation is that if you can link these texts your order tracking page, that’s sort of like the big unlock. So that’s something, some kind of high-level things there. And then the last thing I wanted to say on that too, it’s really important about transactional SMS. You mentioned on email, 10 to 20% click-through rates, but transactional SMS, we’re seeing about 50 to 75% click-through rates. So that’s just bonkers when it comes to engagement on transactional SMS.

Vira: 23:56

Yeah. Yeah. That’s crazy. And when you briefly mentioned that you your app helps people being proactive with those stalled shipments and order delays. Let’s talk more about it because it’s such an interesting topic, especially I know during the holiday season, it was a hot topic, how to turn those shipping delays into opportunities.

Blake: 24:22

Yeah, it’s one of the biggest reasons why folks come to Wondermint is that they’re having issues with shipping delays. And this is one of the biggest challenges that e-commerce has been facing is that delays are often out of our control. You know, we’ve had crazy snowstorms here in the US over the past couple weeks, you know, large volumes of orders. I mentioned packages not being scanned. There’s just so many reasons why things might be stalled. And this is really an issue for a few reasons. There’s no really easy way for CX teams to have insight into every delay.

Vira: 24:52

Mm-hmm.

Blake: 24:53

It’s super laborious. It takes hours sometimes. I’ve heard from CX teams that I’ve talked with with to keep track of all of these different shipments, where they’re at, why are they delayed, etc. So it’s really mundane. And also customers reach out upset about their orders if it’s been stalled. And typically the CX team’s first time hearing about it is when a customer reaches out. And so this does 2 things. It’s flooding their inbox with WISMO tickets, where’s my order? And second, it’s putting them on the defensive. So they’re having to respond to an upset customer And go investigate the situation after it’s already been happening. Wismo tickets too are something that CX teams don’t like to respond to because it’s mostly a macro-based, unpersonalized response. Like, hey, we’re looking into it. Rest assured it’s coming. Something that just like when you have to send that macro, it sort of just feels like you want to personalize it more, but there really isn’t something to say. So you’re really on the defensive at this point. And so we solved for this issue at Wonderment by creating those proactive communication triggers for email and SMS that can inform customers about when there are delays, being proactive, like we’re looking into it. So we’re basically acting as sort of an additional CX team member for that brand. And then also too, we’re giving them the reporting access to track every package and then look for those delays to get ahead of them. And then lastly too, it’s, it’s the internal side of it too. So even if you don’t want to maybe send those messages to a customer, We can actually then just do things like a Slack message to your team to say, hey, this order’s been delayed. Let’s look into it. Let’s make sure we get ahead of it. And this is really what these 3 things, it’s the notifications, the reporting, and then the internal side of it that allow us to reduce Wismo tickets by 50%, reduce those support costs. And then also, I think the most important of all of this is really the customer. They’re having a better experience. We all want to know where our stuff is at and we always can’t control delays, but we really can control what and how we say things to customers. And so that’s of the biggest things that we’ve seen is that this is really an opportunity to engage, but having some of those things in place, those automations, those reporting things, is really what helps to enable highly effective CX teams to just provide that great experience.

Vira: 27:07

Yeah, I know this sending that one-size-fits-all shipping updates, unfortunately it doesn’t work, especially around the holiday season. As a customer, you kind of expect to have as much control and personalization as possible now over your entire Uh, customer journey. Um, that’s really interesting. And you, you guys have worked with like a gazillion of different brands. Um, what are some common order tracking mistakes brands are making?

Blake: 27:37

Yeah, I think, um, definitely a few mistakes that across the board when someone comes into, you know, Wondermint, you know, there’s, there’s a few things. So if they’re not using an existing solution, they’re more than likely not even sending anyone to like a tracking page. So they’re, like I mentioned, the carrier, the carrier pages. So that’s like the number one mistake.

Vira: 27:55

Mm-hmm.

Blake: 27:56

You’re giving away tons of traffic, uh, you know, back to, back to someone else that’s not your brand. So that’s the number one piece of it. But I, I’d also say like really some of the missed opportunities too is like these tracking pages are like your opportunity to do a few things to provide helpful information. So like having that tracking block, we see brands, you know, at a bare minimum have like FAQs. So maybe it’s shipping related questions, maybe it’s questions related to that product that they purchased. Um, you know, some of those kind of FAQ based things and then even even just displaying other products, like to upsell, to cross-sell them on, showing like what makes sense. Say you bought like some shoes, you know, maybe you have some things about like different, you know, clothing items that go with those shoes if you’re using like an intelligent personalization tool. So those are like some things right there. But even further, there’s a lot more that we can be thinking about with tracking pages now too. So like we see a lot of really cool stuff around the educational content. Maybe you want to promote your social media. VIP programs, loyalty programs. But one of my favorite things with tracking pages too that we’ve really unlocked for merchants is integrating the rest of your tech stack. So now this is real estate to actually amplify your SMS program. So to display ways to opt into SMS for, say, hey, track your order next time on SMS, or, you know, some kind of other incentive. If you have like loop returns and you want to have your returns portal, you can link to your returns portal. I mentioned like rebuy with some of those advanced personalization things. Fairing, you know, for example, if you have like a zero-party data capture or post-purchase question kind of tool, put that there. So much more. But really, like the biggest missed opportunities is just not getting enough out of the tracking page. This is 4 to 5 site visits that you’re getting and an opportunity for you just to really engage and educate and even alleviate buyer’s remorse with some of these orders too, which is a big value add.

Vira: 29:48

So on that, like tracking pages, can you do the customized product recommendations?

Blake: 29:55

Yes, totally.

Vira: 29:56

Oh, that’s interesting.

Blake: 29:58

Yeah. So that’s a really, really great option is that, you know, like to be able to intelligently know this customer and, and drive additional engagement based on products they’ve purchased or that might go well.

Vira: 30:09

Mm-hmm.

Blake: 30:09

Um, and so we now, you know, like are really pushing very hard on that piece of it. And we have a lot of merchants who are actually doing super cool stuff around that. And that’s kind of another unlock for driving more revenue even too from these tracking pages.

Vira: 30:23

Interesting. Interesting. So Blake, if people want to learn more about you guys and about what you do, where should they go?

Blake: 30:30

Sure. Yeah. Super simple. wondermint.com. You can visit us there. We have a ton of different things if you want to visit any of the resources that we talked about, like the transactional email SMS playbook. We have tons of swipe files if you just want to learn about what other brands are doing. And if you’re ready to see Wondermint for We have a super easy way to do that. Just click book a demo. And we’re happy to get in touch with you and make sure that you make transactional the channel that it really can be for your brand.

Vira: 30:57

Yeah, yeah, no, it’s definitely a powerful tool. I do use it with one of my clients. We just started using it a month ago, like 2 months ago, and we’ve already seen like a big revenue growth with that account. So that was like really interesting to see. I never thought about it as the revenue generating channel, honestly. I thought of it more as a part of a good customer experience, but turned out that you I love that. Which is pretty cool.

Blake: 31:22

That’s super exciting.

Vira: 31:23

Thank you so much, Blake.

Blake: 31:24

Thank you so much. Really appreciate it.

Vira: 31:25

Thank you so much. It was fun having you. Yeah, it was fun having you on the podcast. You guys, everything that we discussed today on the podcast, as always, it will be linked into the description box. So just scroll there. If you have any questions, reach out to Wonderman. They are pretty cool if you ask me. And as always, don’t forget to rate our podcast and subscribe to the podcast. Share it with people who you think might benefit from the podcast. And as always, we hope to have you back here next Tuesday. Thank you so much, Blake. It was fun.

Blake: 31:59

Thank you.

Vira: 32:00

Take care. Bye.