By the year 2025, businesses around the world are predicted to spend $50 billion on SMS marketing. That’s why today’s episode is all about how to craft the perfect SMS message for your brand!
Email Einstein, Vira, walks us through 5 actionable tips you can implement to improve SMS engagement and make the most of every text you send. From emoji usage to link placement, let’s explore all the ways you can make that tight character limit really count!
- How to tailor your message to your brand within SMS
- The importance of keeping messages short
- The best way to establish brand presence through SMS
- How emojis impact SMS messaging
- Optimal link placement in text messages
- How to use capitalization strategically
- Creative ways to craft your message within a limited character count
Links mentioned in this episode
Meet your host
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.