3 min read

#91. Segmentation Strategies for First Time Buyers

Written by Team Flowium
3 min read

The entire Email Einstein team is sorry to announce that our lead designer Marcy won’t be on the podcast this week. She’s too busy creating killer content for our clients. So we had to come up with a plan B.

The Mad Scientists are back to tackle their most requested topic – list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them. You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals.

This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in.

You’ll learn

  • How to segment your welcome series based on the consumer’s journey 
  • In-depth strategies for your abandoned cart flow. 
  • Why you should be segmenting high and low-value orders 
  • 3 great ways to personalize your abandoned cart offers. 
  • Segmentation strategies for Welcome flows, exit intent, and an abandoned cart.

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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