3 min read

#150. How to Use Churn Risk Segmentation for Your Business

Written by Vira Sadlak
3 min read
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In the spirit of the month of segMAYtation, we’ve decided to revisit one crucial segment, churn risk lapsed customers.

Research shows that 80% of your revenue comes from 20% of your existing customers. That’s why it’s crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.

In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo.

You’ll learn

  • The definition of the churn risk lapsed customer segment
  • How to use churn risk segmentation for your business

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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