3 min read

#161. Mastering Market Insights: Leveraging Particl’s AI for Smart Product Strategies

Written by Vira Sadlak
3 min read
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Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI’s real-time insights, from optimizing market research to propelling successful product strategies.

YouTube video

About today’s guest 

Ben Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product sales and pricing data.

You’ll learn

  • How to use Particl to research market-product fit?
  • How to use Particl to make faster and more secure decisions using real-time SKU data instead of months of research
  • How Chubbies successfully launched new SKUs by switching from shorts to pants through AI-driven data analysis
  • How demand fluctuates with changes in price and how AI can help address that
  • How to use AI to discover valuable price point insights for your products
  • How to use Ai-driven data to strategizing BFCM discounts

Some of the questions we ask:

  • How is real-time market data changing how we research products?
  • Do AI tools oversimplify product research, missing out on complex market dynamics?
  • How can AI help understand competitors’ products and prices better?
  • Why is tracking inventory at a detailed level so helpful for businesses?
  • How does historical data help businesses predict and respond to competitors?
  • How does AI prevent businesses from selling too many similar products?
  • How can AI find failed products and stop similar ones in the future?
  • How does Particl AI predict if a product will succeed?
  • Why is real-time market data important for business decisions?
  • How does “Historical Data” help brands understand trends?
  • How does data analytics help create better products?
  • How does AI help businesses price their products better?

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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