3 min read

How to Pick a Name for an eCommerce Business: 12 Best Practices

Written by Vira Sadlak
3 min read

Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.

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You’ll Learn

  • The story behind Flowium’s brand name
  • The first thing to consider when picking a name for your business
  • Domain value: Andriy and Vira’s insights on pricing 
  • Best advice on validating your brand name 
  • Amazon’s original name and why Bezos discarded it
  • The technical advice for choosing a strong brand name
  • One thing to consider if you want to go international
  • 3 techniques for crafting stand-out brand names
  • Trademark and why it’s crucial to register your brand
  • 4 key resources for choosing a brand name + a walkthrough on how to use them

Resources Mentioned in This Episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Andriy Boychuk

Andriy is an Email Marketing Consultant and CEO of Flowium

According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.

He’s an avid reader devoted to his two beautiful daughters and loving wife.

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